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Blog > E-commerce ecosystem

Dmexco 2019: meet our team in Cologne!

Written by Naomi Botting

11/07/19

3'

E-commerce in Europe

On 11th and 12th September, at Dmexco 2019, Europe‘s largest trade fair for digital marketing and advertising, you’ll find the first ever stand dedicated exclusively to cross-border e-commerce – Hall 7, Stand C-050. Four partner companies will answer urgent questions on cross-border e-commerce… Which online markets should I sell my products in? Which channels are best suited for each market? How do I optimise my international marketing strategy? How do I personalise the customer journey for international customers?

Lengow, Cdiscount, JVWEB and Target2Sell share all their knowledge and know-how from 84m² stand. Book a free meeting now and move your international business forward!

Cross-border e-commerce is increasingly important

Along with the general growth of the e-commerce market, cross-border online trade is also growing. 71% of European e-shoppers have already purchased a product from abroad and 41.5% stated they regularly order online in other EU countries in 2018. Consumers from Malta (89%), Luxembourg (82%) and Austria (81%) ordered products from other EU countries the most frequently.

The main reasons driving this are lower prices (40%) along with the lack of availability of a product in one’s own country (39%).

If you wish to jump on the cross-border trend and sell your products and services in a foreign market, you must take many different elements into account, which can be very stressful. Lengow, Cdiscount, JVWEB and Target2Sell have joined forces at Dmexco 2019, with a stand that looks exclusively at this theme. Online brands and retailers can visit to find the answers to the most pressing questions:

  • Which is the right target market for my company? Which markets are worthwhile?
  • Which sales channels are best? Which channels suits my product range?
  • Which marketing campaigns should I launch? How do I customise my Google Ads campaigns to optimise them?
  • What can the personalisation of customer experience for foreign consumers bring? What is the best way to personalise?

Synergistic partnerships

Lengow works closely with its partners to offer dealers and brands the best possible experience – especially in cross-border e-commerce.

Cdiscount and Lengow have been in partnership for many years. The European marketplace gives dealers access to the French, Belgian, Italian and Luxembourg e-commerce markets. Connection to Cdiscount is greatly simplified via Lengow, enabling sales to start from the get-go. Benefit from Lengow and Cdiscount’s joint expertise!

Target2Sell is available from Lengow’s App Centre, allowing retailers and brands to offer their international customers a more personal shopping experience, directly from the Lengow platform. Via JVWEB‘s subsidiary brand Seiso, your products can also be found on Google when searching abroad. Get a free audit of your Google ads campaigns at our cross-border stand!

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DMEXCO – the place to be in Europe!

If you want to do business in the digital sector in Europe, Dmexco is a must! Each year, well over 40,000 visitors attend Dmexco, almost half of which are international. Last year 1,000 exhibitors their services – even more are expected in 2019.

Use this year’s Dmexco to discover all there is to know about cross-border e-commerce – visit us in Hall 7, Stand C-050. You can book a meeting with one or more partners here.

We look forward to meeting you at Dmexco!

Make an appointment with Lengow

Picture: Dmexco

Naomi Botting

Communications Manager - UK/NORDICS

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