Lengow Day 2019: the (e)commerce ecosystem in Paris

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On Tuesday 1st October, over 550 international e-commerce players came together for the 7th edition of Lengow Day at the 3 Mazarine in Paris. Conferences, workshops and networking events punctuated this day full of meetings and exchanges on the future of (e)commerce. Many thanks to our speakers, partners and participants for contributing to the success of this year’s sold-out edition of Lengow Day!

The future of (e)commerce

Dedicated to the future of (e)commerce, the event began with a keynote hosted by our CEO Mickael Froger. It was an opportunity to review the evolution of the market, to retrace Lengow’s progress over the past 10 years, but also to unveil the latest projects on our platform, in particular the launch of INSIGHTS, a major innovation aimed at facilitating the analysis and automation of (e)commerce for brands and distributors.

The discussion then continued with conferences and roundtables moderated by industry experts such as Michelle Beeson (Forrester), Amy Vener (Pinterest), Ilya Shirokov (JOOM), Albert Simsensonh (Facebook)Laura Pho Duc (Alibaba), Theodore Hettich (Fruugo), Michal Iwanciw (Allegro) and Thomas Métivier (Cdiscount). Many topics were covered, such as the future of retail, visual discovery and inspired shopping, the evolution of consumer expectations, “New Retail”, and the future of marketplaces within the e-commerce ecosystem. A huge thanks to all of our speakers from this year’s event.

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40 marketplaces and marketing channels

Every year, Lengow Day provides an opportunity for retailers and partners from all over the world to meet. For this new year, we wanted to go further by offering brands and distributors a unique partner space in Europe. More than 40 marketplaces and international marketing channels, including our major partners Pinterest, JOOM, Fruugo and Payoneer, came together to answer questions from merchants wishing to develop their e-commerce activity.

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Speakers also held practical workshops in the afternoon. Participants listened to tips from Nick Lenten (Google), Skender Berisha (Rakuten), Florian Le Clerc (Smartly) and Nicolas Thomas (Darty) who demonstrated how to successfully use their respective platforms.

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4000 e-commerce interactions

Throughout the day, partners and participants had the opportunity to meet each other through our networking application. We are pleased to see that there were many exchanges as 700 1-1 appointments were organized and 3300 messages were exchanged between participants. It was an opportunity to compare the international strategies put in place by these actors since some 30% travelled to France to attend the event. We hope you met some interesting people and look forward to seeing you in 2020 for new conversations about e-commerce!

In the meantime, check out the photos from this year’s event:

Relive Lengow Day 2019

Image: Ohé!

Naomi Botting

Communications Project Manager - UK/NORDICS