26/09/16
2'
Tomorrow, the 4th annual Lengow Ecommerce Day will be taking place in Paris. To mark the occasion, we’ve asked Jaydeep Jadav, Senior Manager at Flipkart and a speaker at Lengow Ecommerce Day, to share his views about cross-border e-commerce.
There are several different challenges that will probably be faced in coming years. First, international brands will have to adopt a more local approach in their acquisition strategy. Payment solutions will have to be innovative enough to respond to future developments in consumer buying behaviour. For example, delivery services will have to keep their customers updated in real time, whilst being as transparent as possible. On top of this, an analysis of further information will be needed to give more personalised offers to consumers. Finally, the ecommerce regulations of each country will also need to be redeveloped to standardise and stimulate world trade.
In recent years, a number of countries have emerged in the ecommerce industry, providing new development opportunities for retailers. India, China, Latin America, the United Arab Emirates and Africa have become players who now contribute a great amount to the growth of global e-commerce. Online retailers must think globally in their development strategy, as e-commerce is no longer limited to the domestic market.
When it comes to internationalising a business, it is important to be aware of the trends and customs of the market. If a retailer wants to branch out to the Indian market, they will need, for example, to select the products that best meet the expectations of Indian consumers, adopt specific pricing strategies for the market, and take logistics into consideration. A respect for local regulations and providing the most used payment solutions, is equally important. For instance, in countries like India, it’s good to note that people prefer to pay upon delivery.
For more on the internationalisation of e-commerce, find Jaydeep Jadav at Lengow Ecommerce Day on Tuesday, 27th September, where he will be discussing the major trends of cross-border e-commerce at a round table called “China, India, Africa: The New El Dorados of E-commerce?”
Your e-commerce library
Cross-border ecommerce infographics
Learn morePimkie Case Study
Learn moreNespresso Case Study
Learn moreBy submitting this form you authorize Lengow to process your data for the purpose of sending you Lengow newsletters . You have the right to access, rectify and delete this data, to oppose its processing, to limit its use, to render it portable and to define the guidelines relating to its fate in the event of death. You can exercise these rights at any time by writing to dpo@lengow.com
E-commerce ecosystem
We now live in the Commerce Everywhere era. Purchases can be made anywhere and at any time - and an…
09/06/22
6'
E-commerce ecosystem
These days, consumers have numerous platforms at their fingertips (e-commerce sites, marketplaces, mobile apps with integrated sales solutions) for buying…
27/04/22
5'
E-commerce in Europe
Brexit means exporting goods to sell online through European marketplaces has become a whole lot more complicated. So, how do…
21/04/22
5'
E-commerce ecosystem
The e-commerce ecosystem knows no boundaries. Within the EU, retailers have seen record growth in cross-border online sales, led by…
23/02/22
6'
E-commerce ecosystem
Previously, football clubs business models were based on sponsorship, TV rights and ticket sales. This model has now evolved with…
15/02/22
5'