What a year 2021 has been for e-commerce, which grew over 30% in Europe. We’ve been busy ensuring you have all you need to power your e-commerce strategy and boost your sales. Here’s our 2021 wrapped!
In this new growth context, brands and retailers need to implement new strategies to conquer new markets. We launched new marketplaces in line with market trends and the needs of both our customers and prospects.
We’re also now compatible with Zalando Fulfillment Services (ZFS) — a real game changer — check how it works here.
We have optimised our existing partnerships to make it easier for you to publish on Amazon’s Clothing category (Amazon flat files) and have integrated new APIs such as Amazon’s Selling Partner API (SP-API), Zalando’s mPrices API, Bol.com’s V5 API and Fruugo’s Orders API.
In 2021, we have introduced new marketing channels. It’s time to kick off your social or live commerce strategy!
To continuously help our merchants boost efficiency and reduce time to market, we’ve made some significant developments on our platform. Here are some of the highlights of our 2021 feature enhancements:
We work to create an ecosystem at the heart of your digital strategy, thanks to a growing number of partnerships and connectors:
We have made improvements to the “Business Recommendations” feature of the INSIGHTS analytics brick – our marketplaces recommendation system. We have improved the user interface and introduced goals, so you can list your business objectives and the countries you wish to target. By combining this data with the analysis of your catalogue and products’ EAN codes, we can provide you an even more detailed recommendation of the most suitable marketplaces and markets for your products, as well as the potential turnover.
Initial results and proven success
Our client Yeppon, a leading Italian online retailer, used Insights to get tangible recommendations of new markets to target, tailored to its product typology. They were able to identify the development potential of their business in France on the markeplaces Fnac, Darty and Cdiscount.
Results: The company increased its turnover in France by more than 15% in 2020.
If you are interested in Lengow, please contact our sales team and request a demo.
Your e-commerce library
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