In a previous article, we gave you an overview of the three themes that will set the tone for the 6th Lengow Day, which will take place on 27th September: “Get To Know Your Future Customers”, “Think Better, Act Closer”, and “Go Beyond Your Achievements”. To find out more about this event, which this year is dedicated to the customer journey, read about our first theme entitled “Get To Know Your Future Customers”.
Not every strategy is good to follow if brands and distributors do not take the time to get to know their customers. Who are they? In what environment are they moving? What are their expectations? What are their buying habits? Entitled “What Do Customers Want”, this talk encourages participants to (re)discover the Customer with a view to building a strategy that fulfils the customer’s aspirations.
Behind every customer hides a persona. What are his or her character traits? How to adapt to present and future types of customer? How to anticipate changes in their behaviour? To discuss these questions, we will have the pleasure of welcoming within our panel a number of specialists in international e-commerce, who will share their experience and thoughts on the subject.
This intervention will take the form of a one-on-one discussion. Called “Online and Offline: How To Provide a Seamless Shopping Experience?”, the discussion will be an opportunity to listen to two players: a pure play company and a retailer. It will be a chance to share their vision with the participants and to explain how they offer a seamless shopping experience at a time when online and offline have merged into one.
We look forward to seeing you on 27th September in Paris at the Pavillon Gabriel. You can find all the information about Lengow Day 2018 on our website, our blog, and our social media: Twitter (follow the hashtag #LengowDay) and our LinkedIn group.
Registrations are open! Participation in Lengow Day is by confirmation, so request your participation now!
By submitting this form you authorize Lengow to process your data for the purpose of sending you Lengow newsletters . You have the right to access, rectify and delete this data, to oppose its processing, to limit its use, to render it portable and to define the guidelines relating to its fate in the event of death. You can exercise these rights at any time by writing to email@example.com
In 2024, selling on marketplaces is a real challenge. Rivalry between sellers is intensifying, and the range of marketplaces is…
Emerging under the vast umbrella of PDD Holdings Inc., Temu has skyrocketed in popularity as a shopping sensation from China…
The e-commerce scene is a vibrant mix of marketplaces in Europe. These aren't just websites; they're bustling hubs where millions…
Google Shopping isn't just another advertising channel; it's the undisputed titan of paid e-commerce advertising channels. And why is that?…
Selling successfully on marketplaces like Amazon and eBay hinges on how well you price your products. It's a balancing act:…