17/11/20
4'
This week, we caught up with Enoch Lam, Partnerships Manager at Pinterest. He shares how Pinterest can be a great ally to highlight your products as the festive season and end-of-year sales approach (Black Friday, Christmas, etc.).
Hi there! My name is Enoch Lam and I’m a Partnerships Manager at Pinterest focusing on all things e-commerce. I’m responsible for managing relationships with Pinterest and shopping partners like Lengow. Fun fact about me: I named my dog after a tracking pixel.
Our mission is to bring everyone the inspiration to create a life they love. Over 440M Pinners around the world come to Pinterest to find ideas to spark inspiration. In France, Pinterest reaches 1 in 3 mothers, 39% of millennial women, 1 in 5 millennial men, and 30% of millennial men.
A positive environment is becoming increasingly important for brands. Pinterest offers a quality shopping experience because we’ve intentionally created an inspirational space for Pinners and Brands. In fact, 91% of Pinners say that Pinterest is filled with positivity. Pinterest has a long history of supporting content that puts a smile on your face and is safe for your brand. We were one of the first companies to ban misinformation about COVID-19, we’ve banned election ads and we also restricted culturally inappropriate Halloween costumes. We’ve also joined the Global Alliance for Responsible Media, an industry body dedicated to responsible digital advertising because we know it pays to be positive.
If you want to learn more about Positivity in Pinterest read our latest white paper “It pays to be positive”.
Absolutely. In September, we launched shopping in the UK. This means Pinners can now shop within a home or fashion Pin, shop their results, shop from their boards, and shop inspiration they see in the real world through the Pinterest Lens camera visual search.
Other tools that are available in all of our monetized markets include:
Catalogs: This is the first step in unlocking Pinterest Shopping. Once a merchant uploads their product feed by using partners like Lengow, product pins will automatically be created. Then merchants will be eligible for organic features like a shop tab on their Pinterest business profile and organic distribution.
Pinterest Tag: Track web conversions, build audiences, and optimize those conversions.
Collections Ads: This is a new ad format that was released earlier this year to show your entire collection of products. In October, we updated the ad format to use your product catalog to show your entire collection of products.
Shopping Ads: Promote your products to reach more Pinners.
Dynamic Retargeting: Reach Pinners already interested in your products.
We expect the holidays this year to look very different from previous years. Not only did holiday trends start earlier this year, but we’re also seeing much higher conversion volumes compared to previous years. If a merchant hasn’t already started Holiday, they may even be late.
40% of the people we surveyed said they’ll be “celebrating on a budget” this year. Meet them where they are with “early bird” discounts well ahead of shopping events like Black Friday and Cyber Monday.
Visit our Holiday Hub for best practices and creative thought-starters.
Your e-commerce library
How to Maximise Revenue on Marketplaces
Learn moreGrow your Amazon sales using A+ pages
Learn moreMaisons du Monde Case Study
Learn moreBy submitting this form you authorize Lengow to process your data for the purpose of sending you Lengow newsletters . You have the right to access, rectify and delete this data, to oppose its processing, to limit its use, to render it portable and to define the guidelines relating to its fate in the event of death. You can exercise these rights at any time by writing to dpo@lengow.com
Marketplaces
If you are a brand or retailer running an e-commerce business, you probably know how important it is to make…
04/05/23
4'
E-commerce in China
Over the past few weeks, a new social media app called Lemon8 has been making waves in the United States.…
17/04/23
5'
Marketplaces
Selling your products on Amazon can be a lucrative opportunity to reach a broad audience (Amazon has more than 310…
24/04/23
6'
E-commerce Trends
Artificial Intelligence (AI) has revolutionized the way companies operate, especially AI in e-commerce is worth it being mentioned. With the…
08/04/23
9'
E-commerce Trends
Knowing how your target audience shops is vital to building an effective marketing strategy. However, today shopping behaviours change as…
11/04/23
5'