Allegro: The Number One Marketplace in Poland


Founded in 1999, Allegro is the most popular marketplace and e-commerce platform in Poland, offering a wide range of products and services to consumers and businesses alike. With its user-friendly interface and extensive product catalog, Allegro has become the go-to destination for online shopping in Poland and is the most trusted consumer brand in the country.

Let’s take a closer look at how brands and retailers can sell on this unmissable marketplace in Europe.

Allegro Marketplace Key Numbers

The numbers and statistics around Poland’s most popular marketplace Allegro are impressive:

  • More than 21 million customers
  • Over 200 million offers
  • +128,000 sellers from all over the world
  • 82% of Polish e-consumers favor Allegro
  • 201.45 million visitors per month

Allegro is one of the top marketplaces in Europe, on par with Zalando, OTTO, or Cdiscount. The graph below shows the strong marketplace growth of Allegro, among others:

Allegro_Strong Marketplace growth
Graph from Statista.

Allegro: The Benefits for Brands and Retailers

Facts and figures aside, why should brands and retailers include Allegro in their marketplace strategy? Three reasons why the Allegro marketplace can be a valuable platform for businesses:

  • Trust: As mentioned above, Allegro has built a reputation for being a safe and trusted marketplace, which can help build trust and credibility for brands and sellers that sell in Poland. This can be especially valuable for smaller or lesser-known brands that may not have a strong presence in the country or on other e-commerce platforms.
  • Convenience: Selling on Allegro is easy and convenient, with a range of tools and features to help businesses manage their listings and orders. This can save time and effort for businesses, and allow them to focus on other aspects of their operations.
  • Customer service: Allegro offers a range of support options for sellers, including a dedicated team of experts who can assist with any issues or questions that may arise. This can help businesses provide better service to their customers and improve their overall experience on the platform.

Whether you’re a small business just starting out, or a larger brand looking to expand your online presence, Allegro can be a valuable platform to consider in your cross-border e-commerce strategy.

What you need to know about Allegro

Here are a few important aspects you should know before selling on Allegro:

  • As a generalist marketplace, Allegro has a variety of categories: Home & Garden, Health & Beauty, Clothing & Accessories, Shoes, Electronics, Home Appliances, etc.
  • Allegro offers a wide range of tools to increase the visibility of your products on the marketplace: Allegro Ads, Bonus Coins, Offer badges, Deal & Brand Zones, etc.
  • Allegro can be used by merchants of all sizes and does not require any monthly fees. Instead, the platform charges a commission on sales, which varies depending on the product category.

Poland is one of the fastest-growing e-commerce markets in Europe with a revenue of $14.9 billion in 2021, placing it just behind Switzerland. According to projections, the annual growth rate (CAGR) of revenue for the period between 2022 and 2027 is expected to be 15.32%, resulting in a projected market volume of $28.64 billion by 2027 (Statista).

Start selling on Allegro!

Adrian Gmelch

Adrian Gmelch is a tech and e-commerce enthusiast. He initially worked for an international PR agency in Paris for large tech companies before joining Lengow's international field marketing & content team.

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