Founded in 1999, Allegro is the most popular marketplace and e-commerce platform in Poland, offering a wide range of products and services to consumers and businesses alike. With its user-friendly interface and extensive product catalog, Allegro has become the go-to destination for online shopping in Poland and is the most trusted consumer brand in the country.
Let’s take a closer look at how brands and retailers can sell on this unmissable marketplace in Europe.
The numbers and statistics around Poland’s most popular marketplace Allegro are impressive:
Allegro is one of the top marketplaces in Europe, on par with Zalando, OTTO, or Cdiscount. The graph below shows the strong marketplace growth of Allegro, among others:
Facts and figures aside, why should brands and retailers include Allegro in their marketplace strategy? Three reasons why the Allegro marketplace can be a valuable platform for businesses:
Whether you’re a small business just starting out, or a larger brand looking to expand your online presence, Allegro can be a valuable platform to consider in your cross-border e-commerce strategy.
Here are a few important aspects you should know before selling on Allegro:
Poland is one of the fastest-growing e-commerce markets in Europe with a revenue of $14.9 billion in 2021, placing it just behind Switzerland. According to projections, the annual growth rate (CAGR) of revenue for the period between 2022 and 2027 is expected to be 15.32%, resulting in a projected market volume of $28.64 billion by 2027 (Statista).
Your e-commerce library
How to Maximise Revenue on MarketplacesLearn more
Grow your Amazon sales using A+ pagesLearn more
Maisons du Monde Case StudyLearn more
By submitting this form you authorize Lengow to process your data for the purpose of sending you Lengow newsletters . You have the right to access, rectify and delete this data, to oppose its processing, to limit its use, to render it portable and to define the guidelines relating to its fate in the event of death. You can exercise these rights at any time by writing to email@example.com
If you are a brand or retailer running an e-commerce business, you probably know how important it is to make…
E-commerce in China
Over the past few weeks, a new social media app called Lemon8 has been making waves in the United States.…
Selling your products on Amazon can be a lucrative opportunity to reach a broad audience (Amazon has more than 310…
Artificial Intelligence (AI) has revolutionized the way companies operate, especially AI in e-commerce is worth it being mentioned. With the…
Knowing how your target audience shops is vital to building an effective marketing strategy. However, today shopping behaviours change as…