Founded in 1999, Allegro is the most popular marketplace and e-commerce platform in Poland, offering a wide range of products and services to consumers and businesses alike. With its user-friendly interface and extensive product catalog, Allegro has become the go-to destination for online shopping in Poland and is the most trusted consumer brand in the country.
Let’s take a closer look at how brands and retailers can sell on this unmissable marketplace in Europe.
The numbers and statistics around Poland’s most popular marketplace Allegro are impressive:
Allegro is one of the top marketplaces in Europe, on par with Zalando, OTTO, or Cdiscount. The graph below shows the strong marketplace growth of Allegro, among others:
Facts and figures aside, why should brands and retailers include Allegro in their marketplace strategy? Three reasons why the Allegro marketplace can be a valuable platform for businesses:
Whether you’re a small business just starting out, or a larger brand looking to expand your online presence, Allegro can be a valuable platform to consider in your cross-border e-commerce strategy.
Here are a few important aspects you should know before selling on Allegro:
Poland is one of the fastest-growing e-commerce markets in Europe with a revenue of $14.9 billion in 2021, placing it just behind Switzerland. According to projections, the annual growth rate (CAGR) of revenue for the period between 2022 and 2027 is expected to be 15.32%, resulting in a projected market volume of $28.64 billion by 2027 (Statista).
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