Cdiscount Marketplace is a powerful tool for developing your e-commerce activity. It is crucial to know the rules of the game in terms of visibility to make the most of this experience as a seller.
We will present you with some levers to improve the product visibility of your products on this platform.
The elements that make up your catalog have an impact on product visibility:
Certain elements related to your offer also have an impact on product visibility:
N.B. The promise of delivery to the customer is determined by the combination of two parameters: preparation time and delivery time. The shorter your preparation time, the more accurate your delivery promise will be to the customer.
Cdiscount has designed a solution, the Qualiscore, which takes the form of a grade ranging from A to E, awarded to each offer according to quality criteria (see above). These grades are associated with an engine effect that regulates the visibility of the offers on the website to prioritiSe the most relevant offers to the end customer.
For example, offers rated A and B will be available on the first pages of the search results lists, while offers rated D will appear on the last pages of the results lists.
A Sponsored Product is an advertising format based on a selection of keywords, a list of products, and a cost per click, which you can freely determine. Your offers will appear in the first positions when the visitor searches for a product similar to yours. The display order takes into account your bid, as well as the natural score of the product. That is why we recommend sponsoring your products only after you have optimized your catalog.
To summarize, the visibility of your products on the Cdiscount marketplace depends on many factors such as the quality of your catalog, the competitiveness of your offers, and the management of your customer relationship.
By following the best practices discussed in this article, you can improve product visibility on the Cdiscount marketplace and take advantage of the power of this platform to develop your e-commerce activity.
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