03/04/23
6'
Looking for a powerful Shopping Feed alternative that can help you reach a wider audience and maximise your sales potential? Unlike Shopping Feed’s French-oriented platform, Lengow provides you with superior international expertise and complete feed management solutions.
Lengow offers over 1,800 channel integrations (marketplaces, comparison shopping engines, product ads, affiliation and retargeting platforms), dedicated Professional Services teams, advanced automation features, multi-country and multi-language support, competitive pricing, and robust reporting and analytics tools, making it the ideal choice for e-commerce businesses that want to optimise their campaigns and drive sales across multiple channels!
Shopping Feed comes with certain limitations that businesses should be aware of to make an informed decision:
Finally, the platform’s less powerful features may result in reduced automation and accuracy of product content which could lead to increased manual work and a higher risk of errors, negatively impacting the overall efficiency of the platform.
Here is a quick comparison of our main functionalities and services:
SHOPPING FEED | LENGOW | |
INTEGRATIONS | ||
Ecommerce / PIM / 3rd party | WordPress, Magento, Prestashop, Shopify |
Magento, Prestashop, Shopify, Shopware, Woocommerce, Big Commerce, Salesforce CC, Akeneo |
# Marketplaces | 200+ marketplaces | 200+ marketplaces |
# Acq. channels | 800 channels | 1,600 channels |
SUPPORT & SERVICES | ||
Support | +++ | +++ |
Prof. Services | No | Technical / Operating / Training) |
PLATFORM | ||
Platform UX | ++ | +++ |
Categories & Attributes mapping | ++ | +++ |
Filtering & Rules | No profitability rules on Acq. Channels, no duplication rules |
Powerful calculation rules |
Segmentation | Yes | Yes |
Additional Sources | Yes | Yes |
My Custom Channel (equivalent) | Yes | Yes |
Error resolution | ++ | ++ |
Alerting system | +++ | ++ |
Feed/Stock update frequency | Limited frequency update | No limitation |
Fulfilment management | ++ | ++ |
Order Management | +++ | +++ |
Refund Management | ++ | +++ |
Return Management | + | + |
Reporting & Dashboards | ++ | +++ with Netrivals |
Competitor Monitoring | Very simple. Benchmark feature | Yes with Netrivals |
Repricing | No | Yes with Netrivals |
Lengow is an effective option for businesses seeking a comprehensive end-to-end feed management platform that offers advanced automation features.
With its strong technical expertise, Lengow can deliver a high level of service that surpasses what is offered by Shopping Feed. The solution provides technical expertise, with a rigorous technical team and a presales team that really adds value in framing technical subjects. Businesses can trust that their technical needs will be expertly addressed.
Furthermore, Lengow has a significant footprint across Europe (with 200+ European marketplaces and 1600 international marketing channels) and has successfully supported clients such as Nespresso and Liu Jo in their international development. The platform also benefit from a notable reputation with big references, while Shopping Feed is often seen as a more localised, French platform.
In addition, Lengow provides with Netrivals a powerful repricing tool and market intelligence, which are essential features for businesses looking to optimise their sales strategy.
Finally, Lengow’s business strategy and support offerings are comprehensive. The solution offers a dedicated Customer Success Manager, short SLAs for support, and a full range of Professional Services. This ensures businesses receive personalized support, timely issue resolution, and tailored services to achieve their goals.
Overall, Lengow’s broader channel coverage, advanced automation capabilities, superior features and services make it the ideal choice for businesses looking for a comprehensive feed management solution.
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