29/11/23
5'
The world of marketplaces is vast and diverse, today offering a platform for virtually every product category. While generalist players such as Amazon or eBay dominate certain segments, niche marketplaces are often proving more successful and specialized in specific sectors, notably in the luxury and premium fashion sectors.
We’re going to explore the most prominent luxury and premium fashion marketplaces in France. This analysis will guide you on where to market your luxury and high-end products, as a complement to your own e-commerce site and stores. Lengow, your key tool for online sales of luxury and fashion products, offers integration with all the marketplaces mentioned. Let’s discover them together.
Go further
Galeries Lafayette is not only France’s best-known and most prestigious department store chain (founded in 1894), but also a major French marketplace.
Today, the marketplace makes a significant contribution to GL.com’s sales, with over 18% of the latter coming from the marketplace. It has over 330,000 active customers.
Galeries Lafayette attracts a predominantly female clientele, representing 74% of its buyers. The majority of customers are aged between 25 and 45, showing a strong presence of young and mid-career consumers. In terms of spending, the average shopping basket is €105 incl. VAT.
To sell on the Galeries Lafayette marketplace, it is necessary to provide all the elements relating to the product sheet, including visuals, descriptions and stock information. Sellers must also match or offer better shipping conditions than Galeries Lafayette. They must ship products to customers within 48 hours, issue an invoice in the customer’s name, and manage returns and customer disputes.
Start selling products on Galeries Lafayette straight away! Through th…
Learn moreSince it was founded in 1865, the Printemps group has been a benchmark for French elegance, covering fields as varied as fashion, luxury, beauty and the art of living. With a network of 20 stores across France, Printemps stands out as a first-class omnichannel retailer, offering a selection of over 3,000 rigorously selected brands.
More than 500 brands are already available on Printemps.com, the group’s online platform. The Printemps marketplace covers a range of categories such as “Men’s and Women’s”, “Beauty”, and “Lifestyle”, with a particular focus on luxury, designer and high-end brands. 70% of Printemps.com’s customers are French, underlining its roots in the national market.
A distinctive aspect of the Printemps marketplace is its brand selection policy. Unlike other platforms, Printemps.com focuses exclusively on the brands themselves, without including third-party distributors. This enables it to guarantee a 100% authentic offer of brands, reinforcing its commitment to excellence and quality in the world of luxury.
Launched in 2008, Place des Tendances has quickly established itself as a vibrant and inspiring place, fostering unforgettable interactions between its designers, customers and staff.
As the preferred online destination for fashion enthusiasts, Place des Tendances is positioned as the place to discover a multitude of trendy brands.
As a member of the Printemps Group, Place des Tendances and its marketplace offer a number of outstanding features:
These elements illustrate Place des Tendances’ success as an online fashion platform, and its commitment to offering an exceptional experience to its users.
Sarenza, another key player in luxury and fashion e-commerce, also has its own marketplace. With more than 25 million products sold and sales of 195 million euros in 2019, the platform boasts a presence in 29 European countries and a customer base of 8 million in Europe, generating more than 100 million annual visits.
Sarenza’s customer base is predominantly female (78%), with an average age of 38, and a high purchasing frequency, with an average basket of 80 euros and an average of 15 purchases per year. Geographically, 30% of customers are in Paris and 70% in the regions.
Sarenza’s business model includes a monthly subscription fee of 39 euros and a commission ranging from 15% to 20%, depending on the product category. The platform prioritizes jewelry, watches, sunglasses, shoes, bags and clothing. Sellers must follow specific guidelines, such as image orientation for shoes, and can set their own shipping cost policy while owning a European VAT number.
Maty, established in 1951, has become a benchmark brand in the jewelry and watchmaking sector. Its specialization in the sale of quality jewelry and watches has forged its reputation and renown throughout France. This historic brand, renowned for its expertise and commitment to quality, attracts a diverse customer base, seduced by its extensive range of products combining tradition and modernity.
Maty’s website, also a marketplace, is an important vector of its commercial success. Attracting over 12 million visitors a year, it testifies to the brand’s continuing appeal and its successful adaptation to the digital age. This impressive traffic underlines not only the loyalty of its long-standing customer base, but also its ability to attract new customers, curious to discover its world of jewelry and watches.
Your e-commerce library
E-commerce for Retailers
Learn moreE-commerce for Brands
Learn moreL'Oréal Luxe Success Story
Learn moreBy submitting this form you authorize Lengow to process your data for the purpose of sending you Lengow newsletters . You have the right to access, rectify and delete this data, to oppose its processing, to limit its use, to render it portable and to define the guidelines relating to its fate in the event of death. You can exercise these rights at any time by writing to dpo@lengow.com
Marketing channels
Gen Z online shopping is transforming the digital marketplace, setting trends that redefine what it means to engage with brands…
16/04/24
9'
Marketplaces
The e-commerce scene is a vibrant mix of marketplaces in Europe. These aren't just websites; they're bustling hubs where millions…
08/12/23
7'
Marketplaces
Zalando, one of Europe’s leading fashion marketplaces, continues to raise the bar with its advanced logistics and fulfillment programs. After…
12/12/24
4'
Marketplaces
What is the most important thing for marketplace sellers? Exactly, the Buy Box! If you don't have the Buy Box…
02/04/24
10'
Marketplaces
Emerging under the vast umbrella of PDD Holdings Inc., Temu has skyrocketed in popularity as a shopping sensation from China…
17/08/23
5'