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Blog > Marketplaces

Omnichannel strategy example: Nespresso

Written by Naomi Botting

07/04/22

2'

Product feed manager

Over thirty years ago, Nespresso completely transformed the coffee industry by introducing the first portioned coffee system. Since then, the Swiss brand’s innovative strategies have reshaped global coffee culture and redefined the way millions of people enjoy their coffee.

Find out how Nespresso fast-tracked their omnichannel strategy in over 35 countries globally with Lengow.

Example of an omnichannel strategy

Before joining Lengow, Nespresso managed the distribution of its catalogue internally, but updating was time-consuming for its teams. As having an up- to-date online shop is essential for the company, automated product feed creation and optimisation were required.

The goal was to allocate its resources strategically to the various markets and to increase competitiveness on marketing channels.

Collaborating with Lengow enabled Nespresso to scale its online activities on multiple marketing channels in several markets within just a few months.

Maud Tranquart

Global Social Media Manager

Partners with Lengow since 2015, Nespresso distributes its products on numerous marketing channels, such as Meta, Google and Pinterest. The brand quickly adapted to the tools available on the platform, including automatic rules, inventory and promotions management and automatic updates.

Having an updated, optimised catalogue has contributed to an exceptional customer experience. More than satisfied with its collaboration with Lengow, Nespresso would like to branch out into 13 new countries. Find out more in our latest success story…

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Learn more

Naomi Botting

Field Marketing Specialist

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