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Blog > Marketplaces

Success Story | How Clarins developed international visibility with Lengow

Written by Naomi Botting

29/10/20

2'

Product feed manager

The Clarins story began in Paris in 1954. Since then, the family business has grown to become one of the world’s leading players in the beauty industry. The company is present in 141 countries with its brands Clarins, My Blend and its Spa activity, ranking number 1 in Europe for high-end treatments.

Discover how the brand Clarins developed its Direct-To-Consumer digital business with Lengow and easily increased visibility in various markets.

Upon launching its e-commerce activity, Clarins, who works with Salesforce Commerce Cloud, called on Lengow to centralise the distribution of its product catalogue in order to be as responsive and autonomous as possible.

Today the brand distributes products from 18 of its e-commerce sites on various channels around the world such as affiliation or retargeting platforms, product ads or price comparison sites.

Clarins can customise and optimise its catalogue very simply through Lengow and the many tools offered, such as “additional sources” or “automatic rules”.

Lengow is an integral part of our e-commerce activity, facilitating the distribution of our product catalogue in a personalised way and in real-time to all our media partners, for multiple countries.

Fanny CUSSAC

EMEA Acquisition Manager – Clarins

Thanks to Lengow, Clarins currently broadcasts 18 product feeds on more than 70 channels worldwide. Teams save a lot of time in managing and creating feeds, they hardly need to call on technical teams and therefore remain very flexible in setting up new campaigns.

Download the full success story and discover Clarins’ winning digital strategy!

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Naomi Botting

Field Marketing Specialist

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