The Clarins story began in Paris in 1954. Since then, the family business has grown to become one of the world’s leading players in the beauty industry. The company is present in 141 countries with its brands Clarins, My Blend and its Spa activity, ranking number 1 in Europe for high-end treatments.
Discover how the brand Clarins developed its Direct-To-Consumer digital business with Lengow and easily increased visibility in various markets.
Upon launching its e-commerce activity, Clarins, who works with Salesforce Commerce Cloud, called on Lengow to centralise the distribution of its product catalogue in order to be as responsive and autonomous as possible.
Today the brand distributes products from 18 of its e-commerce sites on various channels around the world such as affiliation or retargeting platforms, product ads or price comparison sites.
Lengow is an integral part of our e-commerce activity, facilitating the distribution of our product catalogue in a personalised way and in real-time to all our media partners, for multiple countries.
EMEA Acquisition Manager – Clarins
Thanks to Lengow, Clarins currently broadcasts 18 product feeds on more than 70 channels worldwide. Teams save a lot of time in managing and creating feeds, they hardly need to call on technical teams and therefore remain very flexible in setting up new campaigns.
Download the full success story and discover Clarins’ winning digital strategy!
Increase of Clarins’ online visibility through the opening of ma…Learn more
Features & updates
Black Friday, Cyber Monday, Singles Day in China, the holiday sales… the end of the year is full of highlights.…
To help brands and retailers thrive and grow with Lengow, we have to understand consumers. You know—those people that make…
Features & updates
Summer was filled with enthusiasm at Lengow, with many new developments! Many new partners will join our platform this autumn...…
At the beginning of the month, various hosts of leading podcasts joined our annual event Lengow Day to host discussions…
Click & Collect intelligently combines e-commerce and physical commerce.