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Blog > Marketplaces

Success story: Yeppon developed on international marketplaces thanks to Lengow’s INSIGHTS tool

Written by Naomi Botting

30/11/21

2'

Product feed manager

Founded in 2011, Yeppon is an Italian e-commerce site that sells electronics and household appliances. In the year of its creation, the site achieved a turnover of one million euros.

Today, Yeppon is a well-known e-commerce platform in Italy. It sells more than 350,000 products and has more than 300,000 customers.

Initially a simple e-commerce platform, Yeppon quickly had the ambition to develop and distribute its products across international marketplaces. Lengow’s platform was the ideal solution.

Yeppon has been using Lengow for 4 years and distributes its catalogs of about 90 000 products on 4 marketplaces in France and Italy.

Thanks to Lengow, Yeppon has developed its international presence through a large number of marketplaces. The platform first started to distribute its products through ManoMano in Italy and then went international. Thanks to the INSIGHTS tool, Yeppon was able to identify a potential to develop its business in France on the Fnac, Darty and Cdiscount marketplaces.

The company appreciates the help Lengow has provided in creating its catalogs and in making itself better known on the French market.

The INSIGHTS algorithm allowed us to choose the strategic marketplaces to develop our business in France.

Danilo Longo

E-commerce & Marketing Manager

The company was able to increase its turnover by 15% in France and recorded a 70% increase in its global sales.

Yeppon’s objective is not to become a marketplace, but to develop on Rakuten in the short term, with the help of Lengow.

Discover the Success Story

…

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Naomi Botting

Field Marketing Specialist

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