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Blog > Marketplaces

Success Story | How Zadig & Voltaire developed their marketing mix internationally with Lengow

Written by Naomi Botting

19/11/20

3'

Product feed manager

Zadig & Voltaire is a French ready-to-wear brand, which was created in 1997 by Thierry Gillier. The brand is present in 30 countries globally with over 300 boutiques in every continent. Today, Zadig & Voltaire wish to develop their omnichannel activity by providing more digital services in-store, to offer their clients a 360° experience, bringing together physical and digital retail.

Find out how Zadig & Voltaire managed to speed up their digital development and improve visibility around the globe with Lengow.

In the beginning, the brand was mostly focused on search optimization. To further expand its scope of action and provide a more innovative and personalized D2C dynamic advertising (Google, Facebook, etc.), Zadig & Voltaire decided to lean on Lengow’s expertise.

Zadig & Voltaire uses Magento via a dedicated plugin in Lengow and now distribute 8 feeds with more than 10,000 products, in both Europe and the US. With Lengow, the brand was able to get started on retargeting and affiliate platforms and create Dynamic Ads on Google and mainly Facebook.

We have significantly expanded our marketing mix over the last three years by diversifying our strategy across 10 European markets. Lengow guided us in this development and has allowed us to offer personalized advertising, depending on the markets and local consumption trends.

Allison Picodot

Head of Acquisition – Zadig & Voltaire

Using several tools available on the platform, like automatic rules, custom labels or additional sources, Zadig & Voltaire can quite simply optimize, segment and enrich their product catalog.

Thanks to Lengow, the brand has saved a lot of time and their acquisition team is now much more self-sufficient.

Zadig & Voltaire currently distributes its products in 8 countries and has multiplied its investments by 9 on Google Shopping since 2017 with the help of Lengow.

Download the entire success story, to find out more about Zadig & Voltaire’s omnichannel strategy!

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Naomi Botting

Field Marketing Specialist

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