In the beginning,
the brand
was mostly focused on search optimization. To further expand its scope of action and provide a more innovative and personalized
D2C
dynamic advertising (Google, Facebook, etc.), Zadig & Voltaire decided to lean on Lengow’s expertise.
Zadig & Voltaire uses
Magento
via a dedicated plugin in Lengow and now distribute 8 feeds with more than 10,000 products, in both Europe and the US.
With Lengow, the brand was able to get started on retargeting and affiliate platforms and create Dynamic Ads on Google and mainly
Facebook
.
We have significantly expanded our marketing mix over the last three years by diversifying our strategy across 10 European markets. Lengow guided us in this development and has allowed us to offer personalized advertising, depending on the markets and local consumption trends.
Using several tools available on the platform, like automatic rules, custom labels or
additional sources
, Zadig & Voltaire can quite simply
optimize, segment and enrich
their product catalog.
Thanks to Lengow, the brand has saved a lot of time and their acquisition team is now much more self-sufficient.
Zadig & Voltaire currently distributes its products in
8 countries
and has multiplied its investments by 9 on
Google Shopping
since 2017 with the help of Lengow.
Download the entire success story, to find out more about Zadig & Voltaire’s omnichannel strategy!
Naomi Botting
Table of content
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