What Is BeFake? All You Need to Know


Navigating a social media landscape that often emphasizes unfiltered authenticity, BeFake (available on the App Store and Google Play) presents an alternative approach by blending artificial intelligence with human creativity. This new platform is designed for those who aspire to transform mundane experiences into digital artworks.

Join us as we take a look at the unique features, technological backbone, and critical questions that surround BeFake—a platform that is, maybe, redefining the boundaries of self-expression online.

Who’s Behind BeFake?

BeFake was launched on August 9, 2023, by Alias Technologies, an American AI start-up. The company is a 12-member strong team working remotely and has successfully secured $3 million in funding, largely from the American venture capital firm Khosla Ventures.

What Is BeFake and What Makes it Unique?

BeFake owes its inspiration to the French social media network, BeReal, but the two could not be more different. BeReal aims for an unfiltered representation of daily life, whereas BeFake lets you take your reality and give it an artistic twist. “Let’s be real, it’s more fun to BeFake” is not just their slogan—it’s a philosophy they’re banking on.

Kristen Garcia Dumont, CEO of Alias Technologies, said in an interview: “BeFake (…) is more than just an app; it’s an expressive outlet that empowers new ways of connecting with friends through AI-generated visuals. We believe authenticity can shine through fantasy as much as reality.”

How It Works

Every day, BeFake sends out a random alert to its users, opening a twenty-minute window for a moment of creation. Within this timeframe, participants can design an image of their choice. The process is refreshingly simple: Describe what you want in one or two sentences (prompt), and let the AI do its magic. You don’t need to be a graphic artist or a seasoned photographer to create eye-catching portraits.

Befake Example-min

The application leverages a Stable Diffusion AI model, tailored with a custom denoising system. In our first tests, the results were exceptionally realistic and were produced in less than ten seconds.

Subscription Plans

Like many AI-based image-generation services, BeFake allows a certain number of free images before requiring a subscription. However, every user receives 20 free minutes each day after the daily alert to edit an image without charge. Three subscription models are available:

  • $9.99 per month
  • $99.9 per year
  • $2.99 per week

Ethical and Technical Concerns

As innovative and captivating as BeFake may be, it does present a slew of questions. From the origins of the works used to train the AI model to how personal data is managed, there are several layers of concern. Furthermore, the AI community is no stranger to the issues surrounding potentially racist or sexist biases, which begs the question: Could these pitfalls eventually be BeFake’s undoing?

The Future of BeFake?

Alias Technologies is planning to attract a large community of users in the coming months, banking heavily on the unique capabilities of its AI technologies. As social media evolves, BeFake could well be the new frontier where technology and creativity merge seamlessly.


In conclusion, BeFake offers a counter-narrative to the typical social media experience, encouraging users to let their creativity soar. Whether you’re excited or skeptical, there’s no denying that BeFake is bringing something new to the table.

Image source: Befake

Adrian Gmelch

Adrian Gmelch is a tech and e-commerce enthusiast. He initially worked for an international PR agency in Paris for large tech companies before joining Lengow's international field marketing & content team.

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