In 2015, online wine sales hit £800 million in the UK, and €1.1 billion in France. Market researchers are predicting that British online wine sales will continue to grow in the next three years to 14% of the country’s overall market.
According to a survey conducted by Wine Intelligence, 25% (7.4 million) of the UK’s 29.6 million regular wine drinkers ordered wine online in 2015, spending £7 per bottle on average. This also represented 11% of total wine sales. With a rise in click and collect and online grocery delivery services like Ocado.com, it’s clear to see that Brits are opting to stock up for parties and relaxed nights in from the comfort of their own home.
As the online wine market is clearly on the rise, we’ve got some tips to help you boost your business and stand out from the competition.
Despite the many benefits to shopping online, for some shoppers, the lack of physical presence and expertise is a major obstacle. To overcome this, do not hesitate to set up a chat system on your ecommerce site. This will allow you to reassure and advise your customers who are undecided about their purchases. As well as the chatbot, you can also provide informative documents such as guides, advice videos (such as “How to choose the right wine”, and “How to serve wine professionally”) or ideas of recipes to accompany the wines. These will encourage shoppers to order on your site as you will be building more of a relationship with them.
To stand out from the competition, be sure to offer an original and complete product. One good idea is creating ‘limited edition’ wines. With specific packaging, a limited number of bottles, and a good communication strategy, you will attract the interest of your customers and therefore increase your sales. Themed boxes such as “Christmas”, “Gastronomy” or even “Prestige Cellar” are very popular.
To complement your wine, you can also offer accessories related to the wine sector such as glasses, decanters or corkscrews.
Everybody loves a good gift box – and wine retailers are catching on to this, with companies like Winc, VINEBOX, and Cratejoy offering monthly subscription packages. This is a good way to expand your community and gain new customers.
Selling beyond borders can be a good way to boost your business. However, before developing your business internationally, find out about market regulations, as these may vary from country to country. Also, it’s worth studying the behaviours and expectations of consumers. This will allow you to adapt your products according to each country. For example, be sure to give priority to your red wine ranges in Spain, and to highlight European wines specifically in Germany.
Your e-commerce library
How to Maximise Revenue on MarketplacesLearn more
Grow your Amazon sales using A+ pagesLearn more
Maisons du Monde Case StudyLearn more
By submitting this form you authorize Lengow to process your data for the purpose of sending you Lengow newsletters . You have the right to access, rectify and delete this data, to oppose its processing, to limit its use, to render it portable and to define the guidelines relating to its fate in the event of death. You can exercise these rights at any time by writing to email@example.com
If you are a brand or retailer running an e-commerce business, you probably know how important it is to make…
E-commerce in China
Over the past few weeks, a new social media app called Lemon8 has been making waves in the United States.…
Selling your products on Amazon can be a lucrative opportunity to reach a broad audience (Amazon has more than 310…
Artificial Intelligence (AI) has revolutionized the way companies operate, especially AI in e-commerce is worth it being mentioned. With the…
Knowing how your target audience shops is vital to building an effective marketing strategy. However, today shopping behaviours change as…