The top 10 brands on TikTok Shop in Europe, country by country
The briefing
The Newsletter & Blog Every E‑Com Pro Reads
Original studies on Amazon, TikTok Shop and retail pricing. Close reads of the industry reports everyone quotes and few finish. Long-form analysis of marketplaces, ad channels and AI shopping, with straight recommendations from people who work with them every day.
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Resources & insights
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Expert insights, market data and practical resources to help you understand what’s changing, identify new opportunities and make better decisions across your e-commerce strategy.
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All articles
Marketplaces vs AI Shopping Agents: Who Controls Commerce?
TikTok Shop: Bestsellers in January 2026 in Europe
How Mature Is Your Marketplace Strategy? Here's How to Find Out
Haul & Unboxing Index 2025: Top Brands on TikTok & Instagram
ChatGPT Ads and GenAI Search Engines: what to know
Google's Universal Commerce Protocol - What It Changes
Top 10 Marketplaces in Spain - Barometer
Amazon vs Temu: What are the differences, what the similarities?
The Top French Marketplaces - Based on Real Data
Why Wish Failed While Temu Thrived
The Top 10 Marketplaces in Europe (2026)
Temu's Localization Strategy in Europe
