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Marketplaces in Eastern Europe (2026): the complete map
The briefing
The Newsletter & Blog Every E‑Com Pro Reads
Original studies on Amazon, TikTok Shop and retail pricing. Close reads of the industry reports everyone quotes and few finish. Long-form analysis of marketplaces, ad channels and AI shopping, with straight recommendations from people who work with them every day.
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Resources & insights
Turn e-commerce complexity into smarter decisions
Expert insights, market data and practical resources to help you understand what’s changing, identify new opportunities and make better decisions across your e-commerce strategy.
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All articles
14 New Marketplaces on Lengow via Octopia's Network
Nobody asked for this. So why is Agentic Commerce happening anyway?
Why Primark refuses e-commerce (and why it's actually working)
OpenAI's E-Commerce Bet: What Went Wrong with ChatGPT Checkout
Content Compliance in E-Commerce: What Brands Need to Do
IKEA Welcomes Decathlon: Is Shop-in-Shop the Future of Retail?
Who is Winning the Logistics War in Europe?
Why Brands Must Sell on Marketplaces to Win in AI Search
What is Upscrolled? Everything You Need to Know
Marketplaces vs AI Shopping Agents: Who Controls Commerce?
TikTok Shop: Bestsellers in January 2026 in Europe
How Mature Is Your Marketplace Strategy? Here's How to Find Out
