5 automations to be efficient and effective on marketplaces

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To ensure the success of your e-commerce activity on marketplaces, data relating to your products and orders must be synchronised between your various tools: e-commerce site, logistics, CRM, etc. Here are five examples of automations available on Lengow’s platform to help you save time and control your costs on marketplaces.

1/ Optimise the time spent configuring product feeds

If you use our platform to set up your product feed for multiple marketplaces, automate this action using the “automatic parameter import” feature. This allows you to instantly duplicate the settings already made on another marketplace (categories, attributes, product exclusions, etc.) and benefit from a new, ready-to-use feed in just a few minutes!

NB: this feature applies to marketplaces with a minimum of common attributes.

2/ List your products quickly and in the right categories

Your SEO needs to be impeccable on marketplaces so e-shoppers can find you as quickly and easily as possible via search engines or through filters.

To ensure your products are perfectly listed on marketplaces, it is important to categorize them correctly during the matching stage. To help you make the right choice, our platform automatically suggests the categories that match those from your product catalogue. This automation is particularly useful if you have a lot of different categories in your catalogue and/or want to sell on several marketplaces.

By automating the categorization of your products, you can validate your categories in a few clicks and quickly move on to the next step of setting up your feed, increasing efficiency and minimizing the risk of error.

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3/ Adjust your prices based on those of your competitors’

As part of your e-commerce activity, you may work with pricing tools such as Pricing Assistant (Content Square), or Paarly, which you can find in our partner applications library.

To retrieve your competitor’s price data, you just need to connect to one of these applications and then, in Lengow, based on the data provided by these tools, set up some rules to adjust your prices according to your products, categories, etc.

Amazon provides its sellers with an “Automatic Pricing” tool. This tool allows you to define rules within Amazon for price changes based on the price data in the marketplace. As a result, price changes will be made instantly within the price limits previously defined. To use this tool, you must empty the ‘price’ field in your catalogue in Lengow so that the price selected by Amazon is the one displayed on your product sheet.

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4/ Plan your promotions

Sale prices, discount on delivery costs, etc. Each market place has specific expectations for the implementation of promotional offers on their site.

Once you have checked these specificities with the marketplace (expected fields, deadline for submitting your product catalogue, etc.), go to our platform to plan your promotions using our automatic rules.

To create discounts, for example, make a percentage calculation rule and add validity dates to your promotions. By planning your promotions in advance for sales periods or Black Friday, you take the time to make the best strategic choices to ensure the success of your business. Once your promotions have been launched, you can then adjust the distribution of your campaigns independently, without calling on your technical team.

Example: you sell your products on the marketplace Fnac and want to offer free shipping for products in the “Printer” category.

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To avoid highlighting discounted products that have run out of stock, remember to set a rule in the field ‘quantity’.

5/ Link your marketplace orders to your logistics tools

If you use shipping services such as Shipstation, Shipcloud, Shippo, etc. for your supply chain, we advise you to use our Lengow for Zapier application to connect your marketplace orders to your logistics tools.

For example, after activating your Zapier account, create a Zap between Lengow and Shipstation. This way, as soon as an e-shopper makes a purchase, the order details appear in your logistic tools via Zapier: buyer’s details, chosen shipping method, etc. This action will then automatically launch the preparation of the order, your shipping labels, and the delivery.

To find out other ways to automate your e-commerce activity, visit our automation library. Our teams are available if you have any questions!

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Naomi Botting

Communications Project Manager - UK/NORDICS