The last quarter of the year has always been critical for brands and retailers, with major events like Black Friday or Cyber Monday punctuating the period. With marketplaces expected to account for 56 per cent of total global ecommerce sales in 2022*, there’s no doubt that the battle for shoppers’ attention will be fought primarily on marketplaces. As an ecommerce manager or marketplace manager, the challenge of winning that battle is not one to underestimate.
With all brands competing for shoppers’ attention and buying fingers, and the end-of-year season beginning earlier and earlier each year (50 per cent of shoppers began their holiday shopping in 2021 before Black Friday), carefully planning this strategic period of the year is essential. However, optimising your content, defining your pricing strategy, and implementing your end-of-year marketing plan can be overwhelming, time-consuming, and labour-intensive.
Lengow can help you gain visibility on marketplaces during this critical period, saving time and driving growth while also providing insights into your results, KPIs and competitive environment. We’ve outlined eight steps that you must understand and implement to cut through the competitive noise on marketplaces. Follow our advice!
Black Friday, Cyber Monday, Ventes Privées, winter sales… the number of commercial events during the holiday season is significant. Organising and implementing them without a well-planned end-of-year strategy can be overwhelming.
In order to stay competitive in your market and, especially, on different marketplaces, you must define a clear and goal-oriented pricing strategy. But how do you know which one to develop?
When selling during the holiday season, your first concern is to be found among the vast array of goods and products on marketplaces. A good product title piques viewers’ interest and entices them to click through. As a result, rich and optimised titles are critical. But what constitutes a good title, and how can you make it visible on marketplaces?
The goal of product sheet enhancement is twofold: to increase organic traffic to your products through search result optimisation, and to provide shoppers with the information they need to make an educated decision. But where to start?
Once pricing, product titles and product content are optimised, you need to ensure your offers are actively showing on the marketplace.
Poor customer service and long delivery times can ruin a brand’s reputation – especially during the holiday season when shopper expectations are highest. So, it’s critical to ensure that your logistics are as strong as possible.
As mentioned previously, it’s essential to monitor your competitor’s prices throughout the holiday season if you want your products to stand out from the competition. Since prices change all the time – and differently depending on the time of the day, the marketplace, and many other factors – you may need to adapt your pricing strategy several times during the holiday period to secure your competitive advantage.
Selling on marketplaces during the frantic period of every year that is Q4 requires proper planning and anticipation. It can take quite a lot of your (or your team’s) time and become overwhelming if you don’t have the right tools to automate manual tasks, optimise product content, and analyse data. Lengow both relieves you of this burden and, simultaneously, saves you time to allow you to focus on your e-commerce strategy.
With our dynamic pricing solution, you can also stay one step ahead of the competition on marketplaces during the sales period.
Contact us now to get started!
* 2022 Future of Marketplaces Report from Edge by Ascential
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