Allegro Marketplace Key Numbers
The numbers and statistics around Poland's most popular marketplace Allegro are impressive:
- More than 21 million customers
- Over 200 million offers
- +128,000 sellers from all over the world
- 82% of Polish e-consumers favor Allegro
- 201.45 million visitors per month
Graph from Statista.
Allegro: The Benefits for Brands and Retailers
Facts and figures aside, why should brands and retailers include Allegro in their marketplace strategy? Three reasons why the Allegro marketplace can be a valuable platform for businesses:
- Trust: As mentioned above, Allegro has built a reputation for being a safe and trusted marketplace, which can help build trust and credibility for brands and sellers that sell in Poland. This can be especially valuable for smaller or lesser-known brands that may not have a strong presence in the country or on other e-commerce platforms.
- Convenience: Selling on Allegro is easy and convenient, with a range of tools and features to help businesses manage their listings and orders. This can save time and effort for businesses, and allow them to focus on other aspects of their operations.
- Customer service: Allegro offers a range of support options for sellers, including a dedicated team of experts who can assist with any issues or questions that may arise. This can help businesses provide better service to their customers and improve their overall experience on the platform.
What you need to know about Allegro
Here are a few important aspects you should know before selling on Allegro:
- As a generalist marketplace, Allegro has a variety of categories: Home & Garden, Health & Beauty, Clothing & Accessories, Shoes, Electronics, Home Appliances, etc.
- Allegro offers a wide range of tools to increase the visibility of your products on the marketplace: Allegro Ads, Bonus Coins, Offer badges, Deal & Brand Zones, etc.
- Allegro can be used by merchants of all sizes and does not require any monthly fees. Instead, the platform charges a commission on sales, which varies depending on the product category.
Adrian Gmelch
Adrian Gmelch is Director of Content at Lengow, where he leads content strategy while staying firmly hands-on: reading the research, and tracking the trends that matter before they go mainstream.
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