Black Friday 2014, hailed the day’s highest expenditure yet, with shoppers spending $2.5 billion. With so much being spent and retailers such as Amazon experiencing a sales rate of 64 items a second, it can come as no surprise that stocks and delivery companies struggled to keep up. Last year, the delivery service came under so much pressure in the UK that “Christmas deliveries descended into chaos”, and Yodel suspended collections from some retailers “to protect its service levels” – Dick Stead, Yodel’s executive chairman.
As Black Friday, which falls on 27th November this year, is tomorrow, here are some key facts surrounding the day and some last minute tips to help your store deliver the best service in the face of what is predicted to be an even bigger day in 2015:
Finally, and perhaps ironically, don’t panic discount! Black Friday is a big sales day but it is not the only one in the year. By not going over board, you have more chance of maintaining good customer service throughout the Christmas period and it will also allow you to optimise other sales opportunities, as the January sales are just around the corner…
Good luck, from Lengow!
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