Challenges
Design Bestseller was looking for
quick access to new markets, including France. The solution was seen as
distribution on online marketplaces, which usually enjoy a good reputation among consumers in the respective countries. However,
each marketplace has different technical and catalog requirements, so they were looking for a reliable partner who could help in this area. In this case, Design Bestseller found Lengow to be the most suitable as a central, clear and flexible platform with a large selection of marketplaces, especially French ones.
Solutions from Lengow
After the rapid connection of the Design-Bestseller store system to Lengow, the online store was able to significantly reduce the personnel and communication effort that the integration of a new marketplace usually entails.
Several marketplaces were connected quickly and the performance of the products could be tested. The Average Order Value (AOV) on the connected marketplaces has significantly improved and tests on other channels in other countries are promising. In total,
more than 1,000 marketplace orders with a high-value shopping cart were counted.
On Lengow, we connect quickly to new channels, particularly marketplaces, and test them with great flexibility. The sales development is strong, and we have already performed some initial testing with the Dutch marketplace, Bol.com, which has shown great promise.
Download the full Success Story to learn more about Design Bestseller's European marketplace strategy with Lengow!
Naomi Botting
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