How Lengow’s E‑Commerce Suite Saves Time and Reduces Manual Processes

Contents

NetAmplify: Automating Product Feed Management for Marketers

NetMarkets: Centralised Marketplace Management to Eliminate Duplicated Efforts

NetRivals: Dynamic Pricing and Price Intelligence Without the Manual Grind

NetMonitor: Reducing Manual Oversight of Reseller Networks

NetAmplify: Automating Product Feed Management for Marketers

Digital marketers often spend countless hours preparing and optimising product data feeds for advertising channels like Google Shopping, Facebook/Meta, Criteo, and more. Lengow’s NetAmplify (Ads Feed Management) automates and simplifies this work. It enables marketers to optimise product catalogues with rule-based automation – tailoring titles, descriptions, pricing, and other attributes to each channel’s requirements without manual editing.

As the Lengow Help Center explains, the platform’s Optimisations feature “gives you control over the quality of your data and saves you time in managing your campaigns”. By setting up rules to modify or enrich feed data in bulk, marketers avoid repetitive manual edits. For example, you can automatically append promotional text to product titles or adjust pricing fields using formulas, all within a few clicks, rather than editing spreadsheets for each channel.

The impact of NetAmplify’s automation is evident in real-world use. Nespresso, the global coffee brand, was managing its product feeds internally for dozens of markets – a time-consuming and complex process that demanded significant resources and left teams with less time for strategy. After adopting Lengow’s platform (NetAmplify), Nespresso gained high-performance, automated and flexible tools that “enable them to save time, optimise their campaigns and focus on high added-value missions.” In fact, thanks to automation, Nespresso achieved considerable time savings with automated product flows in just a few minutes. Instead of manually updating feeds for each market, their team now updates once in Lengow and the platform pushes the data everywhere needed – freeing up the team’s time to concentrate on strategic tasks.

External user feedback corroborates these benefits. One French e-commerce director noted on Capterra that Lengow’s PrestaShop module was “easy to use” and that “the automation of product feeds, stock and price updates saves us valuable time.” Another user review highlighted that adding new advertising channels became much easier with Lengow, with “significantly reduced IT effort” – the marketing team could onboard new channels via Lengow’s no-code setup, rather than requiring technical development for each. In one case, fashion retailer Pimkie was able to launch dynamic product ads on TikTok in record time using Lengow. “The setup was extremely fast since the channel was already available on the platform,” allowing Pimkie to showcase over 2,000 products on TikTok within 15 days of deciding to launch – something that would have been impractical manually. Pimkie’s team can now easily set rules and filters to automate everything about their TikTok product ads, only promoting the desired products and formatting the feeds as needed. This level of agility simply isn’t possible when doing everything by hand.

In summary, NetAmplify eliminates tedious manual feed optimisations. Marketers no longer need to juggle separate tools or spreadsheets for each channel. As one Lengow slogan aptly puts it, it’s “one platform, all channels” – a single, centralised hub to manage all advertising feeds without “tool juggling” or repetitive data entry. The result is substantial time saved and faster execution of marketing campaigns.

NetMarkets: Centralised Marketplace Management to Eliminate Duplicated Efforts

For e-commerce managers and marketplace managers, Lengow’s NetMarkets (Marketplace Management) addresses the headache of selling across numerous online marketplaces. Each marketplace (Amazon, eBay, Cdiscount, Zalando, Otto, etc.) has its own listing requirements, order flows, and update processes. Managing these individually often leads to fragmented, time-consuming, and inefficient operations, as the team at Star Srl discovered. Star Srl, an Italian eyewear retailer active on over 30 marketplaces, found that as they expanded to more platforms, “each platform required individual attention, leading to duplicated efforts and a lack of central oversight.” Without a unified system, they were essentially redoing the same work in each marketplace’s interface – a major drain on time and resources.

After adopting Lengow, Star Srl was able to streamline and centralise these operations. Lengow’s NetMarkets acts as “a powerful bridge between [the retailer’s] internal systems and its marketplace ecosystem, streamlining product data, syncing orders, and managing errors in real-time.” In practice, this means Star can upload their product catalogue to Lengow once, and NetMarkets handles the formatting and distribution of listings to all selected marketplaces, ensuring each channel gets data in the correct format. Incoming orders from all marketplaces flow back into one system, and stock levels synchronize automatically. Lengow also provides smart data transformation and automation (e.g. automated translation or currency conversion rules), so Star Srl can maintain 10 distinct catalogues based on language and pricing yet manage them within one platform. The impact was significant: Star could scale to 30+ marketplaces via a single interface, achieving “automated product listing, catalogue enrichment & error tracking” across all channels. As a key result, tasks that once had to be repeated per marketplace were consolidated, greatly reducing manual workload.

Crucially, NetMarkets doesn’t just save time – it also lowers the technical barrier for expanding to new channels. A verified German reviewer on Capterra praised this aspect, noting that with Lengow “it’s become easy for us to connect new channels. The IT effort is significantly reduced; the mapping can be done by the team itself and sales on new marketplaces can start quickly.” This points to an intuitive, user-friendly design. In Star Srl’s case, their Marketplace Manager, Emma Sandberg, echoed this sentiment: “their platform is very user-friendly and intuitive. It’s really easy for someone that is not an IT person to use it effectively.” By removing heavy IT dependencies, Lengow enables business teams to move faster on their own.

The bottom line is that NetMarkets centralises multi-marketplace management, eliminating the need for manual, one-by-one updates on each site. This centralisation translates into concrete time savings. As the Star Srl case shows, what used to be “fragmented, time-consuming” work is now handled in a unified workflow. Teams can spend their time optimising strategy (which products to list where, how to price, expanding to new markets) rather than fighting with the mechanics of marketplace listings. Businesses across Europe have taken note – from mid-size retailers to large brands – choosing Lengow to power their marketplace strategies precisely because it saves labor and scales easily.

NetRivals: Dynamic Pricing and Price Intelligence Without the Manual Grind

Pricing managers know the pain of continuously monitoring competitor prices and adjusting their own pricing to stay competitive. Traditionally, this might involve manually checking competitor websites or marketplaces, updating spreadsheets, and making pricing decisions product by product – a laborious process ripe for mistakes. Lengow’s NetRivals (Competitive Price Intelligence) automates these tasks, allowing retailers to track market prices and apply dynamic pricing rules at scale, with minimal manual intervention.

A stark before-and-after example comes from Productpine, a Dutch online marketplace. Before using NetRivals, Productpine’s team tried to track competitor prices manually in Excel – an approach that quickly became cumbersome and incomplete. They simply couldn’t keep up with frequent price changes on every item. After adopting NetRivals, Productpine saw an immediate efficiency boost: the solution automatically scans thousands of products across competitor sites and suggests optimal prices. The result was a 50% reduction in manual work for their pricing team. Instead of spending hours on price research, the team now spends just 1.5 to 2 hours a day on the platform, mainly reviewing strategy and fine-tuning rules, while NetRivals handles the data collection and number-crunching. Productpine’s Operations Manager praised that “Netrivals has automated tedious manual work for us so we can focus on our core competencies.” The company “saw results from the beginning and can no longer imagine working without it.” In terms of outcomes, these time savings translated into better performance: they achieved a +15% increase in sales on highly competitive products because NetRivals let them react quickly with the best prices. Importantly, they also noted improved job satisfaction as employees could concentrate on strategic tasks instead of drudgery.

External reviews reinforce how much manual effort NetRivals can save. One G2 reviewer called NetRivals “a lifesaver for our company”, noting that before, they had to constantly fix errors from other pricing tools which “led me to waste more time.” After using NetRivals, they found “it does all the work for me to focus on what’s important!”. This sentiment – that the software handles the heavy lifting – is echoed by many users. Rather than pouring over competitor prices all day, pricing managers can trust NetRivals to alert them to important changes and automatically adjust prices based on predefined rules (like always being 5% cheaper than a specific rival, or matching the lowest marketplace price within a margin floor). As a result, companies maintain competitive pricing around the clock without 24/7 manual monitoring.

In summary, NetRivals turns pricing from a manual, reactive task into an automated, proactive strategy. Pricing managers using Lengow spend far less time on rote work (Productpine cut manual pricing work by half) and more time on strategic analysis. Customers frequently mention in reviews that NetRivals “does what it’s supposed to” and is user-friendly, which lowers the learning curve. Combined with strong support from the Lengow team, companies feel confident entrusting this critical function to the platform. And as the positive feedback shows, this trust is rewarded with time saved and better pricing outcomes.

NetMonitor: Reducing Manual Oversight of Reseller Networks

The fourth pillar of Lengow’s suite is NetMonitor (Reseller Network Intelligence). This solution is geared towards brands and manufacturers (as well as retail teams managing brand integrity) who need to monitor how their products are sold by third-party resellers or distributors. Before tools like NetMonitor, a brand manager might manually check various reseller websites to ensure pricing policies (e.g. MAP – Minimum Advertised Price) are respected, or to see if unauthorized sellers are listing their products. Doing this manually across dozens or hundreds of sites is nearly impossible on a regular basis – it’s like searching for needles in a haystack and can consume enormous time if attempted.

NetMonitor automates this surveillance. It scans online channels to track your brand’s products, alerting you to issues like price undercutting, stockouts, or inconsistent product information. This saves brands from having to perform routine checks by hand. A user review on G2 highlighted how NetMonitor (part of Lengow’s suite) helps “analyze the distribution of the product and brand across various countries and vendors” and sends alerts when prices change across distribution channels. Instead of manually visiting each reseller’s site, the brand’s e-commerce team can rely on NetMonitor’s notification system to know when, say, a reseller drops the price below the agreed threshold or when a new unauthorized seller appears. This proactive alerting is crucial for saving time and catching issues early. The same reviewer noted that there were essentially “no significant drawbacks” to the tool and praised the “seamless integration and outstanding range of options” it provides – indicating that the automation is both broad and easy to work with.

For brands in Europe and beyond, maintaining consistent pricing and product info is not just an operational task but also a matter of brand reputation and partner relationships. NetMonitor ensures that a brand manager doesn’t have to manually police every reseller – the system continuously watches the web and brings the important information to their attention. This reduces manual processes in compliance monitoring and helps brands protect their image with less effort. It’s also valuable for identifying grey market sellers or unauthorized channels that a manual approach might miss. By using NetMonitor, companies can enforce their pricing strategy across a large network of retailers automatically, receiving regular reports and taking action only when needed. This targeted approach is a big time-saver compared to periodic manual audits.

While case studies for NetMonitor are often internal (due to the sensitive nature of brand protection), the overall feedback is that integrating this tool has allowed brands to enforce policies in a fraction of the time it used to take. It exemplifies the theme we’ve seen with Lengow’s other products: automate the routine so that teams can focus on the exceptions and high-level strategy. Instead of combing through web stores, a brand manager can spend time on improving partnerships or planning promotions, confident that NetMonitor will alert them to any critical issue that needs intervention.

Across all four products – NetAmplify, NetMarkets, NetRivals, and NetMonitor – Lengow’s e-commerce suite delivers time savings and reduces manual work for online retailers and brands. By centralising and automating feed management, multi-channel listing, price intelligence, and reseller monitoring, Lengow frees up e-commerce managers, digital marketers, and pricing teams to concentrate on growth and strategy rather than grunt work. The platform’s impact is evident in the success stories from European companies: from Nespresso’s efficient roll-out to dozens of markets with “considerable time savings” through automated feeds, to Star Srl’s seamless management of 30+ marketplaces in one place, to Productpine’s halving of manual pricing tasks and immediate sales uplift thanks to dynamic pricing.

Crucially, these aren’t just marketing claims – users themselves attest to the reduced workload. They mention gaining back days of work, avoiding errors, and being able to “focus on more strategic tasks” once Lengow automates the basics. As one G2 reviewer succinctly put it: “NetRivals is the best! It does all the work for me so I can focus on what’s important!”. This sentiment could apply to the entire Lengow suite. By handling the heavy lifting of data and integrations, Lengow lets teams focus on what’s important – whether that’s crafting better marketing campaigns, expanding to new sales channels, optimizing pricing strategies, or building stronger relationships with partners and customers.

Retailers searching for ways to “save time managing product feeds”, “reduce manual marketplace listing errors”, or “automate competitor price tracking” will find that Lengow’s solutions are purpose-built for these challenges. The positive reviews on platforms like G2, Capterra, and Google underscore Lengow’s credibility, with users highlighting the intuitive interface and strong support in addition to the efficiency gains. Moreover, the fact that Lengow has over 3,600 customers in 60+ countries shows that businesses worldwide trust it to streamline their e-commerce operations. Many of those customers are in Europe, benefiting from Lengow’s local expertise (the company is European-founded) and wide integration with European marketplaces and channels.

Today, agility is everything. Lengow’s suite provides that agility by cutting out manual processes and giving time back to your team. Whether you are an e-commerce manager trying to keep dozens of channels in sync, a digital marketer looking to launch campaigns without weeks of prep, or a pricing manager aiming to stay ahead of the competition, Lengow offers a proven way to “work smarter, not harder.” The success stories and user experiences we’ve explored all point to one conclusion: leveraging automation and intelligent tools like Lengow is key to driving growth without drowning in manual workload. By adopting such solutions, online retailers can scale their business efficiently, ensure accuracy across channels, and ultimately increase their revenue – all while actually working fewer hours on the tedious stuff. That is the true power of Lengow’s platform: it acts as a force multiplier for your team, delivering both productivity gains and better business outcomes, as countless European e-commerce players have discovered first-hand.