E-commerce Trends

In recent years, Chinese e-commerce giants like Temu and SHEIN have significantly impacted the global market. Their competitive pricing, diverse…

We are thrilled to announce that Lengow will be attending the VTEX Connect Europe event in Barcelona on June 7,…

In recent years, many trends in e-commerce have emerged (such as voice commerce, metaverse, in-car commerce, etc.); only some of…

For over a year, AI has been revolutionizing various aspects of business, notably in e-commerce. This article delves into specific…

Running an e-commerce business can feel overwhelming as it requires being agile and having an eye on the recent trends…

In recent years, the digital landscape has significantly altered the way people shop, and Iceland is no exception. With its…

The Global Trade Item Number (GTIN) is a fundamental component in the arena of product identification, serving as a unique…

The MPN Number (Manufacturer Part Number) is an integral component in the manufacturing and retail industries, providing a unique identifier…

Product codes are everywhere in shops and factories. They are super important for keeping track of items, counting how many…

In the digital world, words travel fast, and the right spelling matters. One word that often comes under the scanner…

Temu, a shopping app developed by PDD Holdings Inc., has become the most downloaded in the U.S. since its launch…

In the dynamic world of e-commerce, staying ahead of the curve necessitates constant evolution and innovation. As an integral part…

The recent surge in interest in blockchain technology is making a significant splash across search engines like Google and Bing.…

E-commerce site migration is a complex and often risky process, but it may be unavoidable to meet the evolving needs…

The rise of Generative AI has transformed many industries, including e-commerce. With the ability to generate new content such as…

Over the past few weeks, a new social media app called Lemon8 has been making waves in the United States.…

Knowing how your target audience shops is vital to building an effective marketing strategy. However, today shopping behaviours change as…

Artificial Intelligence (AI) has revolutionized the way companies operate, especially AI in e-commerce is worth it being mentioned. With the…

E-commerce enablement has become a critical factor in the success of brands and retailers today. With more and more consumers…

In 2021, Valentine's Day offered an early all-digital peak for many UK brands and retailers, who saw a 28% boost…

New Year, New Trends: Looking back at a year of financial recovery after the pandemic but marked by high inflation,…

The way people shop online is rapidly evolving, and new technologies are becoming increasingly popular among consumers. V-Commerce, short for virtual…

E-commerce has become a tumultuous sea for many internet retailers. Although the coronavirus pandemic boosted digital commerce it also led…

Lengow has worked hard in 2022 to build the most comprehensive commerce orchestration platform, enabling brands and retailers to effectively…

As the popularity of streaming platforms like Netflix and Amazon Prime continues to rise, T-Commerce - the use of television…

The pet supplies e-commerce market is rapidly growing, with new opportunities and challenges emerging for brands and retailers that are…

There is no secret that products from China already dominate the pages of many major e-commerce marketplaces in the world.…

Are you looking for ways to improve your e-commerce business and provide top-notch service to your customers? ChatGPT, a state-of-the-art…

If you want to sell overseas, you should know when sales begin. Learn more about key e-commerce sales dates in…

In-car commerce refers to the use of technology to enable people to shop, pay, and receive services while in their…

Gen Z shopping is known as versatile and very dynamic, as teens are always trying to follow the newest trends…

Fashion remains the largest B2C e-commerce market segment – sales are predicted to reach $1 trillion by 2025 (Statista). And…

Cross-border commerce – buying or selling products from a country other than your own – is growing rapidly: from $315…

Multichannel e-commerce allows brands and retailers to tap into the power of the internet and expand their reach beyond traditional…

Lengow’s new cartridge for Salesforce Commerce Cloud provides merchants with access to hundreds of marketplaces around the world by optimising…

What does this new, 3D version of the Internet mean for the future of commerce? Meta believes that this new…

Since the start of e-commerce, the retail industry has been clearly divided into two channels: brick-and-mortar and online shopping. However,…

More than 200 B2C online marketplaces in the German-speaking world; who is supposed to keep track of them all? Our…

We’ve partnered with Increasingly and seven other industry experts to provide you with an exclusive guide featuring seven actionable tactics…

The total online EU cross-border market represents a turnover of €171 billion in 2021 (excluding travel), a YTD increase of…

The British retail landscape has changed immensely over the past two years, as the way consumers shop has been reshaped.…

Fast Moving Consumer Goods (FMCG) includes food, hygiene and cosmetic products. Read on to find out all the important facts…

For many years, retail marketing focused on attracting customers to a store and subsequently increasing the order value. This strategy…

We now live in the Commerce Everywhere era. Purchases can be made anywhere and at any time - and an…

Counting a community of more than 700 million consumers, Little Red Book is one of China’s most popular social shopping…

Known for its innovative and dynamic nature, China's e-commerce market is estimated to be worth more than 1000 billion dollars…

The UK has always been a nation of DIYers, and more so since the COVID-19 pandemic. Locked down, with hours…

In 2021, the European online cross-border market will generate €171.2 billion in revenue (excluding travel), up 17% year-over-year. The cross-border…

Even before acknowledging the effects of the pandemic, the internet was the quintessential way to reach the younger generation. Yet…

Mother’s Day is just around the corner. If 2021’s Christmas spending is any kind of indicator (budgets increased by £200…

Previously, football clubs business models were based on sponsorship, TV rights and ticket sales. This model has now evolved with…

In the last quarter of 2021, Amazon net income growth was only 3% in a year-over-year (YoY) comparison with Q4…

Online selling recycles practices that are specific to traditional commerce, such as targeting consumers who don't know exactly what they…

Audio is the new video... Globally, over 800,000 podcasts and 30 million episodes are out there as of December 2019,…

As Lengow welcomes the Chinese Lunar Year of the Tiger, we share the latest trends in China's online luxury market,…

Founded in 1986, Dr. Pierre Ricaud brand creates highly effective, ultra-efficient skincare products that combine natural ingredients and technology. Since…

The past two years have been a serious boost for e-commerce. Not only was there strong growth in the market,…

Q-commerce—or quick commerce—is the latest form of e-commerce that emphasises speed and reactivity. Its goal is to offer the best…

Find out how to prepare your e-commerce store to better face the peak levels of purchases resulting from strong commercial…

Live commerce is a popular and innovative sales technique. Seeing increasing success in the UK and across Europe. How can…

Did you know that 70% of consumers visit a store after finding information online? Or that an e-commerce site increases…

The EU VAT reform, which took effect on 01.07.2021, has had complex, but manageable effects on online retailers. In an…

The 2021 edition of the key European e-commerce event Lengow Day took place on October 7th, bringing together 1,200 brands…

Today we’d like to introduce something new at this year’s edition of Lengow Day… our Consulting Rooms, hosted by our…

Are you ready for the world’s first digital e-commerce game show? On the agenda for October 7th, 2021: you get…

Are you ready for the world’s first digital e-commerce game show? On the agenda for October 7th, 2021: you get…

Made up of both traditional retailers and pure players, the fashion sector continues to grow. According to Statista, in 2021,…

Are you ready for the world’s first digital e-commerce game show? On the agenda for October 7th, 2021: tune in…

New European VAT regulations will enter into force on July 1st, 2021 to fight tax evasion, minimize red tape for…

How can you effectively plan your order shipping to prepare for the rush during peak periods? Discover Yaeto’s 10 tips…

Fashion is the largest online market in the world. Apparel, accessories, and footwear count a combined global value of $664.5…

An opportunity has been spotted and a new breed of startup is emerging in the world of e-commerce. We take…

Augmented Reality (AR) is reaching technological maturity (thanks partly to innovations from Apple and Google). Brands and retailers are becoming increasingly aware of the…

This week, we caught up with Tommaso Trevisan, Channel Manager at VTEX, the Brazilian e-commerce order management platform and marketplace,…

Sustainability and brand values are increasingly important to consumers and a key issue in retail for several years now. The…

Instead of predicting the emerging e-commerce trends that await us in 2021, we decided to look back on the ‘best…

TikTok has been all the rage with younger generations, but 2020’s favorite video sharing app may have some concerns. The…

This new second lockdown period just before Christmas poses major issues for retailers. How do they maintain a relationship with…

This week, we caught up with Enoch Lam, Partnerships Manager at Pinterest. He shares how Pinterest can be a great…

At the beginning of the month, various hosts of leading podcasts joined our annual event Lengow Day to host discussions…

There aren’t many chasms quite so gargantuan as the one Amazon has left on the e-commerce market. The giant was…

For a long time, product codes were simply optional in retailers’ product catalogues, but GTIN codes have become essential, or…

We've already taken a close look at all the round tables and inspiring keynotes that you'll be able to follow…

This year's 100% digital Lengow Day is not only the biggest online e-commerce event of 2020, it also boasts an…

Read our interview with Wunderman Thompson Commerce, covering our partnership and white paper and catch a glimpse of Lengow Day.

Join us on 1st October for our first 100% digital Lengow Day! This eighth edition will bring together 4000 retailers…

Today’s consumers realise that the efficiencies which underpin our modern culture—from lightning-fast shipping speeds to single-use plastic packaging—are not sustainable…

Lengow Day is back on 1st October and this year the flagship event is 100% digital, 100% multichannel. Secure your…

Today, the fashion industry is seeing buyers return both in-store and online. An overview and our advice to help you…

A key example of a successful omnichannel strategy, Target’s recently launched marketplace is thriving by capitalising on its vast network…

Find out how Lengow works with Akeneo PIM, enabling you to enrich your product data.

Click & Collect intelligently combines e-commerce and physical commerce.

Between challenges and opportunities, discover how to get started selling your automotive products online with Lengow.

In every crisis there lies opportunity. SARS was a turning point for China’s e-commerce market in 2003. Today, COVID-19 is…

In the e-commerce realm, Amazon is a world apart. More than three million sellers are active, their number is growing…

Here are some essential tips enabling you to maximize your turnover and reach while obtaining the best product data quality…

To be as reactive as possible and maintain your online performance, discover how Lengow helps you to act in certain…

80% of B2C companies state that Direct-to-Consumer (D2C) brands have a major impact on the market, forcing them to rethink…

Innovation, social networks, returns management, digital media… in part 2 to this article, find out the key topics to follow…

Purchasing experience, marketplaces, m-commerce, SEO, payment… we break down the topics to follow closely this year!

Consumers are increasingly looking to connect with brands and seek brand transparency. In response, many brands including Nike are turning…

In this article we run down the initiatives of key marketing channels, where you can broadcast your product catalogue via…

Spearheaded by China’s e-commerce giants, a new business model is emerging: Consumer to Manufacturer (C2M). Reshaping the retail industry by…

A mix of social commerce, discounted prices and gamified experience has made Pinduoduo a hit among lower-tier city and rural…

In 2019, the Lengow team travelled all over Europe and even went as far as China to meet clients and…

The Ecommerce Foundation has published the 2019 edition its annual Global Ecommerce Report. According to the report, global B2C e-commerce…

We interviewed Ilya Shirokov, co-founder of the mobile marketplace JOOM. Read on for his advice and vision of m-commerce in…

Lengow Day 2019 was held on Tuesday 1st October. Dedicated this year to the future of (e)commerce, this year’s event…

Discover Verizon Media, one of the world's leading digital and mobile companies.

Another year running, the Global Shopping Festival attracted millions of consumers motivated by good deals and new products. 1.3 billion…

Launched in 2009 Sina Weibo today reaches more than 50% of China’s internet population with 486 million monthly active users.…

Following the release of the first edition of the "Top 20 Marketplaces Cross-Border Europe", Carine Moitier, Founder of Cross-Border Commerce…

A look back on the topics covered in Lengow Day's morning conferences!

At Lengow Day we caught up with Theodore Hettich, CSO at Fruugo, to find out the do's-and-don'ts of international expansion.

Our partner Les digital doers interviewed the speakers of the 7th edition of Lengow Day.

Many thanks to our speakers, partners and participants for contributing to the success of this year’s sold-out edition of Lengow…

Amy Vener, Head of Retail Strategy at Pinterest shares her vision and advice to help brands make themselves known to…

We share 5 reasons to attend the 7th edition of Lengow Day

Find out more about the keynotes, round tables and workshops at Lengow Day 2019.

In Europe, 63.4% of online shoppers buy from foreign retailers. In search of the best price or a product unavailable…

WeChat’s so-called Mini Programs are applications that customers can access without leaving the platform. This means that users are no…

Dubbed “Queen of the Net”, the famous analyst Mary Meeker released the 2019 edition of her annual report on internet…

On 11th and 12th September, at Dmexco 2019, Europe‘s largest trade fair for digital marketing and advertising, you’ll find the…

10 years! It has now been 10 years since this crazy adventure began.

The European e-commerce market continues to grow with sales of 621 billion euros expected for 2019, but there are many…

Attract new buyers, clear out old stock, increase your average order size, reduce shipping costs… whatever your incentive, promoting your…

The Ecommerce Foundation has published the 2019 edition of its annual report on e-commerce in Germany. The report contains some…

Adakazam solves the problem of automated bidding on Amazon. Without requiring user intervention and validation, algorithms find the best keywords…

Security is the highest priority when paying online. In the third quarter of 2019, online transactions will be subject to…

For several years, the payment industry has been in a consolidation phase. A large number of mergers, joint ventures and…

Lengow Day 2019, Europe's premium e-commerce conference, will focus on European marketplaces and sales channels.

China’s influencer marketing industry is well ahead of the rest of the world. The advanced functionality and integration of social…

On the agenda: conferences, workshops, 1-1 meetings and networking opportunities with more than 400 international experts and decision-makers from the…

Over 50% of online sales worldwide are generated via marketplaces. Online sales are also growing steadily in the retail sector,…

Major trade frictions will affect businesses and goods operating across the UK border in a no-deal Brexit. Check our guide…

The European Union is pursuing its commitment to a single digital market. EU negotiators have just settled on an agreement…

Being active in the German e-commerce market brings with it a few legal tasks. Various laws must be considered, and…

Known for being volatile in their buying behaviour, teenagers are now attracting the attention of brands and distributors. To find…

On Chinese New Year, more than 50 brands participated in our workshop dedicated to Key Opinion Leaders in the fashion,…

On 1st January 2019, a new packaging law came into effect in Germany. What does this law mean? Who does…

2018 is now behind us, and 2019 promises to be another great year for e-commerce. In the second part of…

Following our article on the new Geo-blocking Regulation and its significance for cross-border e-commerce, Felix Meurer, lawyer, presents the details…

2018 is now behind us, and 2019 promises to be another great year for e-commerce. In the first part of…

27th September saw our 6th annual Lengow Day. This year was all about highlighting a key aspect of ecommerce: the…

Recent studies from the United Kingdom, Germany and France show the growing importance of Christmas shopping for online retailers and…

Last year, we discussed the European Commission's desire to put an end to geo-blocking in Europe. Since 3rd December, 2018,…

To mark the occasion of the 11.11 Global Shopping Festival 2018, we interviewed Laura Pho Duc, Marketing Manager, Alibaba France,…

27th September saw our 6th annual Lengow Day. This year was all about highlighting a key aspect of ecommerce: the…

27th September saw our 6th annual Lengow Day. This year was all about highlighting a key aspect of ecommerce: the…

The 6th Lengow Day took place on Thursday 27th September at Pavillon Gabriel in Paris. The occasion saw the international…

Only a few days left before the 6th Lengow Day! For 2018, take a trip for a day through the…

In a previous article, we gave you an overview of the three themes that will set the tone for the…

Ecommerce Europe has just published its B2C Ecommerce Report for the year 2017. How is the market doing? What are…

In a previous article, we gave you an overview of the three themes that will set the tone for the…

When summer hits, millions of drivers will get on the road to travel to their vacation destination. Many of them…

For the 6th annual Lengow Day on September 27th, Lengow is holding a competition to give start-ups the opportunity to…

Every year, we gather an editorial board in order to provide quality content for Lengow Day participants. For this 6th…

In a previous article, we gave you an overview of the three themes that will set the tone for the…

The sixth edition of Lengow Day will be held on 27th September, and its participants will have the opportunity to…

In a previous article, we showed you how to automate your stock management by using a Lengow feed and a…

Lengow Day, the first European conference dedicated to cross-border e-commerce, is back on 27th September with the theme "Go Beyond".…

Market trends, consumer buying behaviour, cross-border strategy... Our new infographic on cross-border e-commerce will show you the keys to successful…

Visual search is quite often an overlooked feature when it comes to discussions about AI. However, its advantages, especially in…

A lot of the spotlight has gone to Virtual Reality (VR) over the last couple of years, but as the…

Used by 70% of the global population according to We Are Social, mobile phones have become a key channel in…

On May 25th 2018, the General Data Protection Regulation will come into effect. Meant to protect the personal details of…

As we saw in our article announcing the release of our cross-border white paper, taking your first steps abroad requires…

With more than a million eCommerce stores worldwide, competition is fierce and the industry is increasingly monopolistic. To dominate you…

In the first of our series of articles focused on specific topics from our new cross-border whitepaper, let’s take a…

Available in Merchant Center since 2016, Google announced a few days ago that they would end feed importation from e-commerce…

By Ivan Bremers, legal advisor at Händlerbund When it comes to B2C e-commerce sales, Germany is one of the top…

On February 6th, the FEVAD (the French e-commerce association) held a press conference to discuss last year’s e-commerce results. They…

At the beginning of 2018, Hootsuite and We are Social published their latest global report: ‘Digital in 2018’. How many…

A couple of years ago, the big players in the world of physical commerce were initiating their digital expansions with…

The race for voice assistants has officially started! 2017 saw the rise of the voice assistant market, and everyone wants…

On February 16th 2018, China will celebrate the New Year of the Dog, which means it’s the perfect time to…

By Thibault Herpin, International Marketing & Business Development at Ecommerce Nation. Influencer marketing is a type of marketing that involves…

All eyes were on the Las Vegas last week where the 52nd annual CES (Consumer Electronic Show) took place. Take…

During this time of resolutions and predictions, check out these 5 e-commerce trends to watch out for in 2018. 1/…

With only a few days to go until Christmas, the time has come to start preparing for Boxing Day and…

Founded in 1950, Club Med now consists of close to 70 resorts in 30 countries. Find out how the global…

The Christmas period is now in full swing and it’s time for one final push to connect with customers. So…

A day after the end of the final hurrah of the Black Friday sales weekend, we take a look at…

Meet the Lengow team at the Online Sellers Network Christmas meetup in London on December 6th. Get together with majors…

By Frédéric Courtin, French Sales Director at ADventori, partners of the 2017 edition of Lengow Day. In the 4 years…

Lengow invites retailers to join us at the Online Seller Network Christmas meetup in London on December 6th. It will…

Born between 1980 and 2000, millennials have become a focus point for many e-commerce players. Highly connected, they were introduced…

This past October 11th, more than 400 influencers in the world of e-commerce came together for the 5th edition of…

Mobile devices are key to consumers’ daily life. So much so that according to a study by Nielsen 53% of…

While online retailers must take advantage of the whole holiday season, there are also certain dates to keep in mind:…

The 5th edition of Lengow Day came to a close last Wednesday in the Châteauform City George V. Thank you…

We talked about Lengow Day’s first theme, the event happening this October 11th at the Chateauform’ City George V, in…

At any given moment, whether online or off, a retailer’s activity goes hand in hand with financial services. Let’s investigate…

In their constant quest for better performance, online retailers have developed genuine e-commerce ecosystems for themselves. However, faced with the…

Contrary to mass marketing, the consumer’s buying process now aims to be a unified, fun and, above all, personalised experience.…

In a previous article we laid out the three main topics that will be discussed during the fifth edition of…

On 11th October, the Lengow Day will gather 350 key ecommerce decision makers for it’s fifth edition. Dedicated to innovation…

In 2015, online wine sales hit £800 million in the UK, and €1.1 billion in France. Market researchers are predicting that…

In 2016, the European Commission proposed several new measures to improve ecommerce between online retailers and online shoppers across Europe.…

Damart, owned by the Damartex group, adopts a multi-channel strategy to sell its ready-to-wear collections in physical stores, catalogues and on…

While the process leading up to a purchase may be a vital part of the buying journey, online retailers must fulfill…

The editorial committee for the fifth annual Lengow day will be chaired by Michel Juvillier. Meet the digital expert who on…

While China and the US have the world's largest ecommerce markets, India is the country that boasts the fastest market…

Brands are always on the hunt for new communication methods and are now turning to chatbots to engage with their customers.…

Back in 2011 when Google  first announced the Dynamic Search Ads Beta, marketers were equally excited and suspicious. The idea…

On 20th June 2017, we kicked off our new "Lengow Connect" series with our first event in Munich. Speakers, partners and…

Michelle Deery, a writer for Heroic Search, Tulsa, gives an insight on how retailers can use Artificial Intelligence to benefit…

As consumer demands in the ecommerce world continue to develop, online retailers are tasked with coming up with solutions to…

Our first Lengow Connect event will be held in Munich on 20th June. The first in a series of events…

Last year, we discussed how payment methods in the ecommerce world were evolving with payment by selfie and talk to pay.…

Lengow Day will make its grand return with its fifth edition on 11th October, and promises to bring together the top…

UX now dominates the digital world and is incorporated in the majority of website and app projects. The idea of an app…

2015 proved to be a successful year for the Spanish ecommerce market, producing a turnover of 18.2 billion euros (an…

Projected to reach a global value of $7 billion by 2020, the B2B ecommerce market is bursting with potential. ¾…

In a previous article, we discussed how you can use Facebook Dynamic Ads for Travel to promote your travel deals…

With international trade acknowledged as an ingrained part of its culture, it is no surprise that the Dutch market is…

According to a Vendasta infographic, 92% of consumers now read online reviews. An essential part of the shopping process, they…

The results are in - according to Ecommerce News, in 2016, 54% of online sales in the UK were from mobile…

Estimated at more than $ 3,500 billion by 2019, the e-commerce market is now led by China, the United States,…

Long considered to be a more expensive option, the organic sector has since taken off with its attractive prices and…

Just like last year, 2017 will be starting off as a busy one for all the Lengow teams. You can…

No more "same old same old" shopping experiences - now's the time to get personal! Personalisation greatly improves your customer's…

Bye bye 2016, and hello 2017! To welcome in the new year, we've put together 7 topics to pay close…

The Christmas holidays have just ended and it is now time to prepare for the winter sales. Throughout the whole of…

2016 is coming to an end, and now is the time to take a look back at the events that…

Christmas and New Year are just around the corner, and more and more consumers are starting their shopping. In the…

This past weekend saw the two biggest UK shopping days - Black Friday and Cyber Monday. With a weaker pound…

According to Ecommerce Foundation, online sales worldwide reached $ 2,300 billion in 2015 with an estimated $ 2,700 billion for…

Lengow is back again this year with 10 new tips for success to boost your Christmas sales! The holiday season…

An unmissable event in the world of Chinese e-commerce, Singles' Day is now spreading beyond China's borders. This online shopping festival,…

The 4th annual Lengow Ecommerce Day took place almost three weeks ago now, on the 27th September. It was in…

The 4th annual Lengow Ecommerce Day took place last week, on the 27th September at the Eurosites George V in Paris. Part of…

At the Eurosites Georges V, the 4th annual Lengow Ecommerce Day took place on Tuesday, September 27, 2016. For the occasion,…

According to a Forrester study, the cross-border e-commerce market will be worth more than €40 billion in 2018, meaning it…

After a great success in 2015, Lengow Ecommerce Day is back for another year, with an international "cross border e-commerce" focus.…

To finish off 2016 with a bang, the Lengow team will be travelling all over Europe. Here is a guide…

The 4th edition of Lengow Ecommerce Day will take place on 27th September. For the occasion, we have invited Ben…

Over the last few weeks, China has proved its mastery in a range of Olympic events. However, its prowess is…

According to eMarketer, over 56 billion dollar’s worth of online sales were generated in USA during the 2015 Back to…

The 31st Olympic Games started in Rio de Janeiro at the weekend, and in the following weeks, the world’s best…

In a previous article, we set out a list of plugins which help retailers launch their e-commerce sites quickly and effectively. Read…

The convenience goods industry is a relatively new e-commerce sector, but one that is growing significantly. Read on to find…

With countless e-commerce sites, it is becoming increasingly difficult for retailers to gain that competitive edge. Pricing Assistant provides brands…

For the last 3 weeks, France has been under the spell of Euro 2016. An event which truly brings everyone…

Today, 1st July 2016, the whole Lengow team celebrates its 7th birthday! This is the time to look back at…

Today marks the first official day of the world-famous Glastonbury festival. These days, there is so much more to the…

Last Friday, the Euro 2016s kicked off. For the next month, 24 will battle to win the championship. This year…

Lengow Ecommerce Day will return to Paris on 27 September 2016, and this year the event has a new, 100%…

By Florian Cimetière, Co-founder & CMO of ITinSell (translated by Lucy Bayley) What is e-logistics? At first glance, people tend…

Bots have been around for a while, but recently, they have been subject to new experiments by a number of…

Parents are spending more money than ever on children's clothing. Find out how you can benefit from this below. A…

March and April were very busy for Team Lengow, with visits to Monaco, Hamburg, Birmingham and Cologne. The globetrotting continues…

Tomorrow, 5th May, there is a Bank Holiday in France and Germany, whereas the UK enjoyed a day off on…

Technology is constantly evolving, as is consumer behaviour. The online payment sector is experiencing a real boom and to cope…

A few weeks ago, we revealed Lengow Ecommerce Day’s new date, which was initially due to take place in June.…

The Ecommerce Foundation has just released a report on the state of e-commerce in the UK in 2015 . We…

Big Data has established itself as an essential component of e-commerce, helping facilitate predictive marketing. Data lets retailers personalise the…

A direct import from our friends across the Atlantic, increasing levels of both brands and consumers are falling in love…

2015 was a rich and intense year for Lengow, and 2016 is shaping up to be just as special. This…

Here at Lengow, we like to keep you as up to date as possible about all things cross-border. To coincide…

As the last step of the checkout process, payment is a decisive moment. To make sure that your consumer goes…

March hails several dates for celebrating the women in our lives, with Mother’s day on 6th and International Women’s Day…

The global e-commerce market is on the up, and predictions suggest that it will be worth nearly 3 trillion dollars…

Basket abandonment affects every online retailer. According to the Baymard Institute, 69% of online shopping baskets are abandoned on average. In…

IMRG's Fashion Connect event returns to London! With London Fashion Week (19-23rd February) just around the corner, Statista’s latest findings…

According to a Nielsen study, more than one in two people questioned worldwide (57%) have made ​​a purchase abroad in…

On 14th February, lovers around the world will celebrate Valentine’s Day. Make the most of this holiday to boost your…

As we enter 2016, we thought it would be a good idea to list the key dates merchants need to…

Surpassing even the most extravagant expectations, Boxing Day 2015 was a real success in the UK with shoppers flocking to…

While the year-end holiday season is just coming to an end and the new year has started with the January…

With the democratisation of mobile device usage and the birth of social networks, more and more consumers are sharing their…

Top christmas figures uncovered to ensure your ecommerce site is successful this Christmas.

As an e-tailer, it is important to know the behaviour of your prospects and customers in order to offer them…

Black Friday 2015 confirmed that the shopping event is no longer a question of rugby tackling fellow shoppers in high…

Black Friday 2014, hailed the day’s highest expenditure yet, with shoppers spending $2.5 billion. With so much being spent and…

Product pages are one of the key strengths of your online store, as they form an inevitable part of your…

In 2013, mobile devices became an “essential”: some reports are even estimating that there will be more mobile devices than…

A marketing channel with significant added value, email campaigning is a must this Christmas. A pillar of your customer relationship…

Expansion into international markets is initially challenging but can also be a very effective way for companies to increase revenue…

The end of the year is approaching and e-commerce festivities are coming thick and fast. By adopting a cross-border strategy…

An integral part of the customer's experience, delivery is becoming an increasingly important ecommerce component as e- shoppers become more and…

With an estimated turnover of 80 billion euros in 2015, Germany has the fifth largest e-commerce market in the world,…

This week, the Ecommerce Foundation, published a study dedicated to the fashion industry. The Ecommerce Benchmark & Fashion Report, was partnered…

During the E-commerce Paris exhibition last week, the French national ecommerce association, FEVAD, shared the figures regarding ecommerce in France…

Lengow is proud to announce it has been shortlisted for RetailWeek Supply Chain Awards 2015 in the category of International…

This Autumn, Lengow will continue its tour of international ecommerce events all around Europe. Our next destinations include Cologne, Paris,…

The holidays aren't over yet but we’re approaching the back to school shopping season! Little by little, people are returning…

Kaymu is the website of choice for online shoppers in a country in Central Africa that is enthusiastic about ecommerce: Cameroon.…

Dmexco (Digital Marketing Exposition Conference) is one of the premier marketing conferences in Europe. It's where you can find information…

Instagram has become a part of pop culture in countries around the world the past few years: from Paris to…

Half of Chinese shopping online will be done on mobile devices this year. Yes, HALF. As if Chinese ecommerce couldn't…

Google Shopping is a channel for selling products that has been been recommended by industry experts like Lengow CEO Mickael…

As more people buy mobile devices, more mobile shopping will be done. That's what is clear when you take a…

Everybody loves deals. The good old two-for-one special is one of the most popular deals you can find in stores…

It’s that time of the year again. As you read these words, so many bags are being packed around the…

On June 2 in Paris, one of the highlights of the classic Lengow Ecommerce Day 2015 was the Startup Spotlight…

Brazil is perhaps most known for its Seleção thanks to football legends like Pelé, Ronaldo and Ronaldinho putting the country…

During the third edition of Lengow Ecommerce Day Paris (which also ranked third in regards to Twitter trending topics in…

If you're someone who is involved in online marketing, the acronym SMX needs no introduction. Search Marketing Expo is a…

The third edition of Lengow Ecommerce Day Paris, the annual e-commerce extravaganza that brings together guests from around the world, was very successful.…

This week the Ecommerce Foundation released a report titled the Rise of the Global Market Places. The report, which is…

Berlin here we come! Lengow is delighted to announce that we have been shortlisted for a "BEST in ecommerce" award in…

Time flies. Just eight summers ago, the open-source online retail community had a new addition when startup PrestaShop was launched…

Shopping cart abandonment remains a big head ache for online retailers. According to Baymard Insitute the average rate of cart…

Following up on our preview of the International track at Lengow Ecommerce Day last week, the Lengow team invites you…

Built on the cards platform that Google introduced in March, TrueView is a new way for retailers to promote their…

The 3rd edition of Lengow Ecommerce Day Paris will be held at l'Espace Tapis Rouge on June 2. For this day…

The next few month are going to be packed with events for the different Lengow teams! Keep reading to find…

Ecommerce is more than just selling products, it is an experience, and telling a great story is essential to any…

When people think of London, they usually think of Big Ben looming over the city and letting Londoners know the time…

As discussed in a recent Lengow Blog article on the international theme of Lengow Ecommerce Day, 2015 is the year…

Expanding into international markets can be a great way to grow your business and increase profit. One of the great…

According to the IMRG Capgemini e-Retail Sales Index, online sales in the UK exceeded £100 billion for the first time…

2015 is considered by online retail experts to be the breakout year for cross-border ecommerce. As illustrated in recent thought pieces…

If you're an entrepreneur who is still in the beginning stages of your startup's development, you probably ask yourself many…

One of the most anticipated events for the Lengow team every year is Internet Retailing Expo(IRX) because it provides a comprehensive…

The Lengow Ecommerce Day will be back for the third edition on the 3rd June 2015. After the success of…

Everyone has received that email before. You know, the one you brace for when you sign up for an ecommerce…

The Lengow Ecommerce Day will be back for the third edition on the 2nd June 2015. After the success of the…

With the impending changes that are about to go down for mobile page rankings on Google on April 21, the state…

Though it has historically been a favorite of retailers, Lengow provides equally great opportunities for merchants and brands to sell…

Paris and San Francisco-based startup Algolia has swiftly started to corner the ecommerce market by drastically transforming the search experiences…

With Mother’s Day just around the corner, shoppers will be searching the internet high and low for the perfect gift…

The crème de la crème of the Francophone search marketing industry gathered in Tunis, Tunisia to present their insights at…

The key to ecommerce success is being seen. In order to sell on eBay your products need to be seen…

With the new year less than two months underway, there is no telling how the retail industry will shape up…

This week Facebook revealed its new product ad format, Dynamic Product Ads, for retailers wanting to advertise on the networking…

Today, millions of people will celebrate the Chinese New Year, a celebration in not only China, but in Chinese communities…

With a brand new year upon us, the question on the minds of many online retail professionals and marketers is…

Much like last year, the next few months are going to be busy ones for the different Lengow teams. You will be…

A problem with Google Shopping, which you don’t see in AdWords text, is you can’t define queries that are related…

27 percent. That’s the percentage of European citizens who use the internet that are now shopping on foreign websites, according…

It’s no secret that the second screen phenomenon (i.e. people often looking at mobile device screens while watching television screens)…

In 2014 online sales rose by 21% in the week leading up to Valentine’s Day. Great news for online retailers…

Given the sheer number of ecommerce stores available in the UK, gaining visibility and expanding online presence through external channels,…

A plethora of statistics last year pointed out how a growing number of people around the world are using their…

Lengow is starting its international tradeshow tour this year in the Netherlands, at the Webwinkel Vakdagen, taking place in Utrecht…

Tracking visitor activity on your online store enables you to fine tune your strategy and eliminate friction points, which may…

Competition among ecommerce sites is fierce. Not only do emerchants need to put into place a strategy to attract customers,…

You have probably just got over Black Friday and Cyber Monday, but with Boxing Day and January Sales just around…

The latest edition of LeWeb took place in Saint-Denis (near Northeast Paris) from December 9-11, 2014 and—as discussed in a…

B2B marketing specialists Prisma Media Solutions teamed up with leading Parisian digital think tank HUB Institute to present an overview…

It's likely that you have already heard that a few  new VAT regulations will enter into force on January 1st, 2015.…

LeWeb has been one of the leading internet and technology-centric events in Europe and the world over for several years…

The influence of social networks on ecommerce is undeniable. No doubt you already use Facebook, Twitter or Pinterest to keep…

Energy labels inform consumers of the energy consumption and cost of running energy related products. At the moment these labels…

One of the first and most important decisions you make when setting up your ecommerce site is your choice of…

Currently ranked as the third best social network for generating sales on ecommerce sites, Pinterest has become an essential channel…

Christmas is just around the corner by retail standards! The countdown started long ago! Have you done everything to make…

With the many means of marketing available for e-merchants and others who need to consistently attract traffic to their websites,…

With an average growth rate of 47% in 2013, the ecommerce market in Eastern Europe is showing the strongest increase…

According to Hubspot's Marketing Data & Stats, 75% of people searching the web won't look through Google's second page of…

IMRG, Practicology, Nextag and Stylight to share expert insights at The Lengow Ecommerce Day: 6th Nov/ London. Emerchants sign up…

We are delighted to announce three more speakers have been confirmed for The Lengow Ecommerce Day, which is taking place…

Lengow is pleased to announce it will exhibit at the E-commerce Summit in Copenhagen, on the 9th October 2014. Come…

Lengow is offering ecommerce startups the opportunity to showcase their products and services to an audience of more than 100…

Lengow is looking forward to participating in the eShow Madrid, on the 8th and 9th October 2014. eShow Madrid is…

We are delighted to announce that we have confirmed our first speakers for the Lengow Ecommerce Day, which is taking…

Over the past couple of years, China has become a key B2C market and is expected to continue to grow…

Lengow is looking forward to participating in The Retail Conference on the 17th September. Now in its 8th year, The…

Developing a quality customer database internally can take time, however, this file is an essential tool in your marketing campaigns.…

Lengow is delighted to announce it will be holding the Lengow Ecommerce Day in London for the very first time…

As bitcoin continues to make a global impact on how online financial transactions are taking place, people in the e-commerce…

Lengow will participate in the European Online Retail Forum in Barcelona, on the 3rd and 4th of September 2014. Organised…

Product ratings can be a critical factor for helping convert visitors into buyers. To help visitors make purchase decisions and…

Google now takes into account HTTPS in its search ranking algorithms. In a recent blog post, Google formalised this information,…

So, you’ve chosen your CMS, you’ve created your product descriptions, you’ve carefully designed the ergonomics of your pages; the list…

In order to sell on Google Shopping, online merchants must understand the attributes that correspond to their products, so that…

Great news! The visitor has landed on your site and clicked on a product page! But the battle is not…

Selling on Google Shopping is not easy. First you need to master the interactions between your ecommerce back-office, the Merchant…

With 128 million users worldwide, eBay is one of the most popular online distribution channels. This is why many online…

Implementing your Google Shopping feed in the Merchant Center for the first time can be a bit tricky. Here are…

Reviews are one of the most important types of user generated content. They help bridge the gap between the real…

On site search can often be over looked by online retailers in favour of SEM and SEO. Although it is…

In a recent blog article Google revealed some changes to the feed specification for Google Shopping, its integrated shopping engine,…

On the 23rd June Lengow will be in Berlin to participate in Performance Marketing Insights Europe. The event will bring…

Summer is at our door and the sun is back! How can you take advantage of this and boost your…

On the 26th and 27th June New York will host the first edition of La French Touch Conference, an event…

A new consumer rights directive will come into force this week on the 13th June, which will have various implications…

The Start Up Assembly is a yearly event where start-ups around France open their doors to the public, allowing them…

Last week Lengow attended the second IMRG Connect Conference of 2014, which focused on the customer journey and personalisation. The…

A responsive design adapts the content of your ecommerce site to the size of all types of screens, thus, your…

Retargeting (or remarketing) enables you to maximise traffic to your site and increase conversion rate by targeting visitors who leave…

Last year Britons spent £38.8 billion online and £4.9 billion of this amount was attributed to goods or services bought…

This week saw the 2014 edition of Magento Imagine take place in Las Vegas, Magento's annual event. Through various conferences…

Email marketing, despite being one of the older e-marketing tools, remains an essential lever for any e-merchant wishing to create…

E-tailers are increasingly turning towards international markets and online payment can be a major barrier to successful internationalisation. It is always…

Among the partners of the second edition of Lengow E-commerce Day, we were delighted to welcome Google, who presented a…

Thank you to everyone who participated in the success of the 2014 edition of Lengow E-Commerce Day, which took place on…

Given the success of our first edition of Lengow Ecommerce Day, we decided to organize it again this year. It will…

Ecommerce is a tough world. As an e-merchant you will probably never meet a single customer in person and barely…

All the Lengow UK team members are delighted to announce that Lengow will be exhibiting in Birmingham at the end…

As the winter sales are now on track for most e-merchants across Europe, all the Lengow team members wish you…

We are now deeply involved in this crucial period of business : Christmas will be there in a few days time. On…

Performance Marketing Insights is a two-days inclusive performance marketing conference & exhibition that will be taking place in London on Tuesday-Wednesday, 29-30 October, 2013.…

Last week, Lengow announced Pipeline, a new tool that will be available on October 15th. Pipeline is Lengow’s new feature…

As part of its participation at the Retail Business Technology Expo show in London, Lengow is pleased to announce that…

Lengow will exhibit at the next RBTE edition on 12-13 March in Earl’s Court 2. The Retail Business Technology Expo is…

2012 was a great year for ecommerce in the United-Kingdom and ended on a high note with a record-breaking Boxing…

To end the year on a high note, our teams from Nantes, Paris and Montreal made a great surprise! The…

Christmas and the sale period are two important moments of the year for online merchants. Indeed, a big part of…

After the International Ecommerce Award at Ecommerce Paris Fair in September, Lengow follows on prizes and wins the 2012 Ecommerce…

After Cologne, Paris and London, Lengow continues its tour of European e-commerce shows with the Targi Ehandlu event in Wroclaw,…

Lengow was rewarded at the Ecommerce Awards during the Ecommerce Paris 2012 fair, the greatest Ecommerce show throughout Europe. As…

As last year, Lengow will attend the Dmexco event in Cologne on the 12th and 13th of September. Dmexco is…

Within the context of the biggest British e-commerce fair, meet Lengow at the eCommerce Expo London on the 2nd and…

As every year, September is a fully-booked period for e-merchants. Lengow is therefore getting ready and is organizing its participation…

Lengow celebrated its 3rd anniversary on the 1st of July! The moment has therefore arrived to make an assessment of…

As part of the internationalization of the company, we are very pleased to announce that Lengow is participating to the…

From now on, you can reach Lengow’s UK sales cell, including Mariko Komaki, Yacine Merad and Randa Akhras, to this…

We are pleased to announce that Lengow has been selected as a finalist for Red Herring's Top 100 Europe Award.…

We are very pleased to announce you that Lengow will participate to the Internet World Exhibition which will take place…

Since the creation of the solution, Lengow has allowed its online retailers to choose the exact hour and minute at…

The 2011 summer sales started today in France, and the Lengow team has been working hard since 6am to support…

FeedBanner: a simple tool to generate banner ads FeedBanner allows you to create banner ads automatically thanks to your product…