Attract new buyers, clear out old stock, increase your average order size, reduce shipping costs… whatever your incentive, promoting your items has got easier thanks to eBay’s Promotions Manager tool. Discover how to use this tool to convert sales on a platform that boasts 180 million active users, on which 96% of US small businesses sell in 17 global countries.
Promotions Manager is a step-by-step tool that facilitates the creation of promotions, helping merchants to better market their merchandise on eBay.
The tool is specifically for items on the fixed price format, with ‘Buy It Now’ pricing. Listings will be displayed with the price reduction wherever shoppers see them: on the item page, in search results, and in the ‘Items I’m Watching’ section, etc.
Promotions engage and convert your traffic, increasing sales; discounts and coupons incentivize buyers to spend more; cross-promotions highlight your product range. Promotion’s Manager is, therefore, an essential to improve product visibility and move stock faster on eBay!
There are five types of special offers that can be applied via the Promotions Manager, so you can create the appropriate promotion for your product range.
Promotions Manager is found under the Marketing tab in Seller hub. The tool will guide you through the following steps to create your promotions:
Once these three steps are completed, click ‘Launch’ or ‘Save for later’. Promotions Manager allows you to set offers to start and end on a future date/time. Once the offer has gone live, it can be edited, put on hold, or ended prior to the scheduled end date.
You can manage your campaigns on eBay Promotions Manager directly on the Lengow platform.
Make sure that you’ve opened an account with eBay before adding the marketplace to your Lengow account.
Once you’ve set up a campaign on Promotions Manager via eBay, you can get started matching your data on Lengow with the attributes requested by eBay. To take your promotional campaign into account, ensure to:
Lengow doesn’t send prices for products tagged “IsOnPromotion” to avoid overwriting what has already been set up on your eBay account. The price displayed will, therefore, take into account any promotions set up in the Promotion Manager.
This new second lockdown period just before Christmas poses major issues for retailers. How do they maintain a relationship with…
At the beginning of the month, various hosts of leading podcasts joined our annual event Lengow Day to host discussions…
To help brands and retailers thrive and grow with Lengow, we have to understand consumers. You know—those people that make…
Instead of predicting the emerging e-commerce trends that await us in 2021, we decided to look back on the ‘best…
Augmented Reality (AR) is reaching technological maturity (thanks partly to innovations from Apple and Google). Brands and retailers are becoming increasingly aware of the…