18/08/15
2'
Kaymu is the website of choice for online shoppers in a country in Central Africa that is enthusiastic about ecommerce: Cameroon.
The Rocket Internet-backed company, which is experiencing the same kind of impressive growth that another Rocket Internet ecommerce site (Jumia) but in a different way, allows for C2C (Consumer to Consumer sales).
Just like eBay and Taobao, it is possible for Kaymu users to sell all kinds of products to each other: from electronics to fashion products. Kaymu is also available elsewhere in Africa (Ivory Coast).
Candace Nkoth Bisseck, recently named #1 on the Forbes Africa’s Top 30 under 30 List, is a big part of Kaymu’s success in her role as Kaymu’s Cameroon Country Manager.
WOW! I am on the cover of @Forbes Afrique ans still can't believe it. THANK YOU. @ForsonViviane @forbesafrica #Africa pic.twitter.com/TiysL4vuyI
— Candace Nkoth B. 🌍 (@CandaceNkoth) June 4, 2015
She recently took time from her hectic schedule of world travels to share Kaymu’s story with Lengow Blog readers.
Kaymu Cameroon growth has been driven by a very active acquisition and education campaign towards sellers from the markets. Our sales team went on the field and managed to create hundreds of e-shops per month for these local traders. This allowed us to improve digital literacy among the locals, and to have one of the broadest offers of products in the Cameroonian ecommerce market.
Ecommerce is popular in Cameroon due to two main factors. First, Cameroonians like shopping and good deals, and ecommerce allows them to do so from the comfort of their computer or their smartphone. Secondly, internet usages are developing faster than ever as there is now an operating 3G network and smartphones are less and less expensive.
According to estimates, African ecommerce could reach $ 75 billion in annual transactions in 10 years from now. Beyond those figures, I strongly believe in its capability to boost local consumption, generate additional business, create employment and therefore more opportunities for Africans.
Your e-commerce library
How to Succeed on Marketplaces on Black Friday
Learn moreL'Oréal Luxe Success Story
Learn moreAI in E-Commerce: Product Feed Focus
Learn moreBy submitting this form you authorize Lengow to process your data for the purpose of sending you Lengow newsletters . You have the right to access, rectify and delete this data, to oppose its processing, to limit its use, to render it portable and to define the guidelines relating to its fate in the event of death. You can exercise these rights at any time by writing to dpo@lengow.com
Marketplaces
In 2024, selling on marketplaces is a real challenge. Rivalry between sellers is intensifying, and the range of marketplaces is…
18/01/24
7'
Marketplaces
Emerging under the vast umbrella of PDD Holdings Inc., Temu has skyrocketed in popularity as a shopping sensation from China…
17/08/23
5'
Marketplaces
The e-commerce scene is a vibrant mix of marketplaces in Europe. These aren't just websites; they're bustling hubs where millions…
08/12/23
7'
Google Shopping
Google Shopping isn't just another advertising channel; it's the undisputed titan of paid e-commerce advertising channels. And why is that?…
11/01/24
9'
Price Intelligence
Selling successfully on marketplaces like Amazon and eBay hinges on how well you price your products. It's a balancing act:…
24/11/23
7'