How to Optimise Your Product Catalogue with Rules from Lengow – Part 2

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This week, we’re bringing you another article about setting up rules in the Lengow platform. Check out 5 examples of how you can use Lengow rules to adapt and enhance your product catalogue.
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1/ Adapting Your Product Catalogue Fields

If your field is empty

The more detailed and complete your product catalogue is, the easier it will be for online shoppers to find your products when searching on marketing channels that display your product catalogue. Rules allow you to add more detail to your product characteristics, which enable consumers to refine their product searches by selecting their desired colour or size.

Example: If your ‘size’ field is empty, you can fill it in using conditions in the following rule. 
SIZE L

If your field requires regulation

When you distribute your products on marketing channels, there are some platforms that require you to adapt certain fields in your catalogue in order to adhere to the distributor’s requirements.

Example: If you would like to regulate your “size” field, we advise that you use conversion lists. 
CONVERSION LIST

This can also be applied to the ‘gender’ field. For example, if your catalogue presents the category as ‘for women’, you are able to apply this rule in order to enter the distributor’s category, ‘female’.

2 / Categorise Your Products

When you make the decision to distribute your products on a new marketing channel, you need to undertake a process of category matching to ensure that your catalogue categories match those of your chosen distributor. However, if none of their categories correspond with yours, we recommend adding new conditions using the different distributor categories.

By way of example, let’s look at selling sporting goods on the Google Shopping platform. If the product name contains the word ‘sport’ and the category is ‘mens headband’, then the field can be defined by ‘category_of_google_products’ under Sports Uniforms.
SPORTS UNIFORMS

3 / Modify Your Shipping Fees

You can also change your shipping fees using rules for your most fragile, largest or specific products. Here are the conditions that you need to set up in order to increase or reduce your fees.

In the following example, a specific amount is given for the ‘Sofa’ category.

SOFA

4 / Filter the Products that You Display

Once you have finished setting up your product catalogue for your chosen distributor, you can then apply exclusion rules that allow you to filter which products are sent for distribution according to their price, quantity, profitability and season…

For example, you can use Custom Labels on Google and Facebook to separate your products according to their season.

Example: Don’t send my products when “custom_label_0 is ‘Winter'”. You will then be able to create a rule indicating that from the 1st of March, you will no longer send coats that include the word ‘Winter’. 

You are therefore able to refine which products are sent for distribution, according to the strategy you wish to adopt.

5 / Individually Edit Your Products

The Lengow platform has a ‘Preview’ stage that allows online retailers to individually edit their product sheet text before sending the products to their chosen channels. INJECT VALUES

Using these rules allows you to stand out and to comprehensively or precisely customise your product catalogue in accordance with each distributor’s requirements. To find out more about the rules, discover our video dedicated to this feature:

Are you already a Lengow client and want to learn more about automatic rules? Find out more in the Help Center.

Not yet a customer? Don’t hesitate to ask us for a free demo!

Chanju Mwanza