This year’s 100% digital Lengow Day is not only the biggest online e-commerce event of 2020, it also boasts an fully-packed, quality conference programme. In addition to our recently announced round tables, we’ve got several inspiring keynotes in store for you. E-commerce experts Rick Watson and Nikki Eijpen join our impressive line-up of speakers, along with speakers from innovative brands such as Snapchat and Pinterest!
There aren’t many chasms quite so gargantuan as the one Amazon has left on the e-commerce market. The e-commerce giant was built for the Covid-19 pandemic—and will likely emerge from it stronger than ever. Is there any hope for the newer marketplaces in the market such as Facebook, Shopify or Google?
Renowned e-commerce expert Rick Watson (RMW Consulting) will give you the answer!
Millennials and Gen Z together have over $1 trillion in direct spending power. How can retailers unlock this massive potential? We call these users the Snapchat Generation, and they are discovering products and shopping in brand new ways. In this session, Aissatou Diallo (Retail Lead, Snap. Inc) will share her insights into Snapchat’s Community’s shopping behaviors, and explore how you can engage them in new ways to drive sales, leveraging vertical video and augmented reality ad formats.
People are turning to Pinterest as a key shopping destination: a place to find inspiration and discover new ideas for almost every part of their life. As we adjust to unprecedented shifts in culture and consumer spending, there have been new challenges for all retailers and opportunities for some. We are getting close to the festive season, one that will undoubtedly be like no other, join Pinterest to learn how your brand can harness our insights to inspire people to go from “I need ideas” to “I discovered it” and finally “I bought it.”
Adrien Boyer (Regional General Manager, Pinterest) will lead this keynote.
Marketplaces are transforming their traditional model to adapt to the constant evolution of consumers’ buying behaviours. Click & Collect, retail media, D2C… discover how these new business models will contribute to the success of the new (e)commerce.
Marketplace expert Nikki Eijpen (Consultant Marketplaces EMEA, Wunderman Thompson) will give you the latest insights and show you how marketplaces can merge online and offline worlds.
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