Lengow Day 2021: Key learnings report

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The 2021 edition of the key European e-commerce event Lengow Day took place on October 7th, bringing together 1,200 brands and retailers. Did you miss the event?!

Find all the highlights and conference key learnings in this year’s event report!

Tailored conferences to help you elevate your e-commerce strategy

At Lengow we have all sorts of brands and retailers using our platform thanks to the various solutions we provide. This year’s Lengow Day provided tailored content for two of our main audiences: e-commerce decision makers and marketing specialists. Our conference content was split into two paths: marketing and marketplaces.

Marketplaces path: Unlock growth

In 2020, marketplaces grew faster than e-commerce as a whole—and we expect that growth will continue this year. This is why it’s important to understand the building blocks and key strategies to lead a long-lasting, successful business via marketplaces.

🔹 Chinese marketplaces develop in Europe: Challenges & opportunities
🔹 Repricing & Product feed: How to optimize your marketplace sales
🔹 Small  businesses representing a big opportunity for Amazon investors

Marketing path: Unlock visibility

New advertising channels are emerging and the latest marketing trends need to be observed. Now is the time to try out new strategies! Inform your marketing plan with case studies from major brands and retailers.

🔹 The Snapchat generation: Shopping through a new lens
🔹 Leverage live commerce for your business with case studies from leading European brands
🔹 How to generate more store traffic thanks to a web-to-store strategy

 

Check the recap of these engaging and knowledge-packed sessions by downloading our report today!

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Naomi Botting

Senior Communications Manager - UK, Northern Europe, China