In this article:

• Latest marketplaces and marketing channels
• New connectors
• Platform enhancements: Key features you may have missed
• Partner highlights
• The future is calling with Insights

Latest marketplaces and marketing channels

In this new growth context, brands and retailers need to implement new strategies to conquer new markets. We launched new marketplaces in line with market trends and the needs of both our customers and prospects.

• Fashion: Showroomprivé, Manor, Venca and Brandalley
• Home & Garden: BricoMarché, Leroy Merlin and Maisons du Monde
• Sports: D-padel, Colizey and Decathlon
• Eco-friendly and organic: Greenweez
• Generalist: OTTO and AliExpress

We’re also now compatible with Zalando Fulfillment Services (ZFS) — a real game changer — check how it works here.

We have optimised our existing partnerships to make it easier for you to publish on Amazon’s Clothing category (Amazon flat files) and have integrated new APIs such as Amazon’s Selling Partner API (SP-API), Zalando’s mPrices API, Bol.com’s V5 API and Fruugo’s Orders API.

In 2021, we have introduced new marketing channels. It’s time to kick off your social or live commerce strategy!

• Snapchat and TikTok, representing the latest trends in AR and Social Commerce
• As well as some other European channels like El Cheapo, Shoparize, Bonial, Cercavino, M6 Shoppable Roll, Squarelovin, Shark, Inzpoket and Meubelo

New connectors

• Paarly: repricing specialist,
• Spockee: live video shopping solution,
• ShipStation: multi-channel and multi-carrier order and delivery management platform,
• And many others to discover on our platform!

Lengow Platform Enhancements

To continuously help our merchants boost efficiency and reduce time to market, we’ve made some significant developments on our platform. Here are some of the highlights of our 2021 feature enhancements:

• OPTIMISATIONS: Automatically manage product information for all your partners, in just a few clicks. This includes, for example, the automatic definition of your titles, by concatenating existing fields or by adding the name of the business transaction.
• SEGMENTS: Automatic product grouping based on performances. Build your own performance-based segments or select from templates like Top 100 Revenues, Flop 100 clicks, New products … Key features to help with catalog analysis and marketing channel optimisation.
• ADDITIONAL SOURCES: Ability to merge various data sources to create a unique and optimised catalogue. This includes stock data from other sources and the ability to import catalogues directly from Google Sheets.
• DISTRIBUTION REPORTS: Harmonised and centralised distribution reports to automate your activity on marketplaces. Access an error analysis grid, with sorted and standardised error types and their solutions.
  

Partner highlights

We work to create an ecosystem at the heart of your digital strategy, thanks to a growing number of partnerships and connectors:

• We are continuing our collaboration with Akeneo PIM (Business Partner certification) to enable you to enrich your product data and offer a qualitative shopping experience to consumers.
• On the CMS side, we have integrated the latest version of Shopware: Shopware 6. We also continue our regular updates on Shopify, Magento, Prestashop, etc. to provide the latest versions of plugins for your e-commerce activity.

The future is calling with Insights

We have made improvements to the “Business Recommendations” feature of the INSIGHTS analytics brick – our marketplaces recommendation system. We have improved the user interface and introduced goals, so you can list your business objectives and the countries you wish to target. By combining this data with the analysis of your catalogue and products’ EAN codes, we can provide you an even more detailed recommendation of the most suitable marketplaces and markets for your products, as well as the potential turnover.

Initial results and proven success

Our client Yeppon, a leading Italian online retailer, used Insights to get tangible recommendations of new markets to target, tailored to its product typology. They were able to identify the development potential of their business in France on the markeplaces Fnac, Darty and Cdiscount.

Results: The company increased its turnover in France by more than 15% in 2020.

If you are interested in Lengow, please contact our sales team and request a demo.