Lengow now supports ChatGPT Shopping

ChatGPT has transformed how millions of people search for information, make decisions, and discover products. Now, with ChatGPT’s shopping capabilities, this conversational interface has evolved into a powerful commerce platform. And Lengow is at the forefront, enabling our customers to tap into this emerging channel from day one.

The ChatGPT Agentic Commerce Feed represents more than just another integration. It’s an entirely new way for merchants to connect with customers through natural, AI-powered conversations that seamlessly lead to purchases.

Our integration supports both of ChatGPT’s innovative shopping modes:

Discovery Mode allows customers to find your products organically within ChatGPT conversations. When users ask questions or express interest in products you sell, your inventory can appear naturally in the conversation, with direct links back to your online store. The recommendations are unsponsored and algorithmically selected based on real-time context and intent, no ad spend required.

Instant Checkout takes convenience to the next level, enabling customers to complete entire purchases without ever leaving the chat interface. Currently rolling out in the US, this feature eliminates friction from the buying journey and captures impulse purchases at the moment of peak interest.

Lengow customers can activate ChatGPT shopping today with minimal effort. Our support for OpenAI’s product feed specification ensures seamless integration, so you’re ready to appear in ChatGPT’s shopping experience without complex technical implementation.

The system is powered by the Agentic Commerce Protocol, an open standard that enables secure, seamless transactions between ChatGPT, customers, and merchants while keeping you in control of fulfillment, payments, and customer data.

Whether you’re a fashion retailer, electronics brand, home goods merchant, or operate in any other e-commerce vertical, Lengow handles the technical complexity of feed optimization and delivery, allowing you to focus on what you do best: running your business.

This launch reinforces Lengow’s commitment to helping merchants succeed across every relevant sales channel. Just as we’ve enabled businesses to excel on marketplaces or any other advertising channel, we’re now bringing that same expertise to conversational AI commerce.

The rise of AI-powered shopping assistants represents a fundamental shift in consumer behavior. Early adopters who establish their presence on these platforms now will benefit from first-mover advantages as the channel matures.