Google Shopping Case study: How L’ORÉAL LUXE boosted turnover

Written by Naomi Botting

12/07/22

L’ORÉAL LUXE’s mission is to offer its customers the best products and experiences from exceptional brands. It has a portfolio of 26 brands, 17 of which are global, including aspirational brands such as Lancôme, Valentino and Giorgio Armani.

In 2019, L’ORÉAL LUXE launched a new, centralised European direct-to-consumer model with the brand Armani Beauty. This centralised model was replicated in 2021 with the brands Helena Rubinstein and Valentino Beauty.

Products from these brands are sold across nine markets. The feeds are personalised and localised with translations. There are eleven catalogues per brand which are distributed across four different marketing platforms (mainly on Google Shopping, but also across Pinterest, Facebook and Instagram). The volume of data to be processed is huge and there can be up to 1,000 products per price book.

In just a few days, we successfully optimised a huge volume of product data to launch our media campaigns. Lengow helped us become responsive and autonomous, and all our KPIs are currently on track!

Clara Lescale

DIGITAL MEDIA & ACQUISITION MANAGER – L’ORÉAL LUXE

Lengow helps L’ORÉAL LUXE to optimise its global strategy and improve its conversion rate, sales and overall revenues.

This collaboration has met three short-term priority needs:

Guaranteed feed optimisation and compliance with the respective channels; quick product launches
Optimised content via Lengow’s Additional Sources
Customised and segmented feeds

Thanks to Lengow, L’ORÉAL LUXE has boosted AOV by 20% and +80% turnover on Google Shopping. Find out more by downloading the full Google Shopping case study:

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Learn more

Naomi Botting

Field Marketing Specialist

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