Google Shopping Case study: How L’ORÉAL LUXE boosted turnover
12/07/22
2'
L’ORÉAL LUXE’s mission is to offer its customers the best products and experiences from exceptional brands. It has a portfolio of 26 brands, 17 of which are global, including aspirational brands such as Lancôme, Valentino and Giorgio Armani.
In 2019, L’ORÉAL LUXE launched a new, centralised European direct-to-consumer model with the brand Armani Beauty. This centralised model was replicated in 2021 with the brands Helena Rubinstein and Valentino Beauty.
Products from these brands are sold across nine markets. The feeds are personalised and localised with translations. There are eleven catalogues per brand which are distributed across four different marketing platforms (mainly on Google Shopping, but also across Pinterest, Facebook and Instagram). The volume of data to be processed is huge and there can be up to 1,000 products per price book.
Clara LescaleIn just a few days, we successfully optimised a huge volume of product data to launch our media campaigns. Lengow helped us become responsive and autonomous, and all our KPIs are currently on track!
DIGITAL MEDIA & ACQUISITION MANAGER – L’ORÉAL LUXE
Lengow helps L’ORÉAL LUXE to optimise its global strategy and improve its conversion rate, sales and overall revenues.
This collaboration has met three short-term priority needs:
- Guaranteed feed optimisation and compliance with the respective channels; quick product launches
- Optimised content via Lengow’s Additional Sources
- Customised and segmented feeds
Thanks to Lengow, L’ORÉAL LUXE has boosted AOV by 20% and +80% turnover on Google Shopping. Find out more by downloading the full Google Shopping case study:
Your e-commerce library
How to Maximise Revenue on Marketplaces
Learn moreGrow your Amazon sales using A+ pages
Learn moreMaisons du Monde Case Study
Learn moreSign up for our newsletter
By submitting this form you authorize Lengow to process your data for the purpose of sending you Lengow newsletters . You have the right to access, rectify and delete this data, to oppose its processing, to limit its use, to render it portable and to define the guidelines relating to its fate in the event of death. You can exercise these rights at any time by writing to dpo@lengow.com
Trending Posts
Marketplaces
Product Feed Enrichment: The Best Tools to Help You
If you are a brand or retailer running an e-commerce business, you probably know how important it is to make…
04/05/23
4'
E-commerce in China
What is Lemon8? All You Need to Know
Over the past few weeks, a new social media app called Lemon8 has been making waves in the United States.…
17/04/23
5'
Marketplaces
5 Tips To Get Your Amazon Product Feed Right
Selling your products on Amazon can be a lucrative opportunity to reach a broad audience (Amazon has more than 310…
24/04/23
6'
E-commerce Trends
AI in E-Commerce: The Best Tools for Your Business
Artificial Intelligence (AI) has revolutionized the way companies operate, especially AI in e-commerce is worth it being mentioned. With the…
08/04/23
9'
E-commerce Trends
Gen Y Shopping Habits: Key Insights for Brands and Retailers to Stay Ahead of the Game
Knowing how your target audience shops is vital to building an effective marketing strategy. However, today shopping behaviours change as…
11/04/23
5'