en
  • fr
  • de
  • it
  • es
Blog > Marketplaces

Design Bestseller: Growth via European Online Marketplaces

Written by Naomi Botting

08/04/21

2'

Product feed manager

Design-Bestseller.de was founded as an online shop by Mathes in Aachen, in 2011. A furniture store with a long tradition, Design Bestseller has over 100 years of experience. The store is now present in the DACH region, France and BeNeLux. In order to boost sales outside Germany, the company turned to Lengow to develop an online sales strategy on European marketplaces. More than 20,000 items are now listed on 7 marketplaces in 2 countries.

Challenges

Design Bestseller was looking for quick access to new markets, including France. The solution was seen as distribution on online marketplaces, which usually enjoy a good reputation among consumers in the respective countries.

However, each marketplace has different technical and catalog requirements, so they were looking for a reliable partner who could help in this area. In this case, Design Bestseller found Lengow to be the most suitable as a central, clear and flexible platform with a large selection of marketplaces, especially French ones.

Solutions from Lengow

After the rapid connection of the Design-Bestseller store system to Lengow, the online store was able to significantly reduce the personnel and communication effort that the integration of a new marketplace usually entails. Several marketplaces were connected quickly and the performance of the products could be tested.

The Average Order Value (AOV) on the connected marketplaces has significantly improved and tests on other channels in other countries are promising. In total, more than 1,000 marketplace orders with a high-value shopping cart were counted.

On Lengow, we connect quickly to new channels, particularly marketplaces, and test them with great flexibility. The sales development is strong, and we have already performed some initial testing with the Dutch marketplace, Bol.com, which has shown great promise.

Geoffroy Dickson

Head of Intern. Business Development, Design-Bestseller.de

Download the full Success Story to learn more about Design Bestseller’s European marketplace strategy with Lengow!

Design Bestseller – Success on European marketplaces

Design Bestseller increases sales with Lengow on European online marke…

Learn more

Naomi Botting

Field Marketing Specialist

Related Posts

Your e-commerce library

E-commerce for Retailers

Learn more

E-commerce for Brands

Learn more

L'Oréal Luxe Success Story

Learn more

Sign up for our newsletter

By submitting this form you authorize Lengow to process your data for the purpose of sending you Lengow newsletters . You have the right to access, rectify and delete this data, to oppose its processing, to limit its use, to render it portable and to define the guidelines relating to its fate in the event of death. You can exercise these rights at any time by writing to dpo@lengow.com

newsletter-image