Design Bestseller: Growth via European Online Marketplaces
08/04/21
2'
Design-Bestseller.de was founded as an online shop by Mathes in Aachen, in 2011. A furniture store with a long tradition, Design Bestseller has over 100 years of experience. The store is now present in the DACH region, France and BeNeLux. In order to boost sales outside Germany, the company turned to Lengow to develop an online sales strategy on European marketplaces. More than 20,000 items are now listed on 7 marketplaces in 2 countries.
Challenges
Design Bestseller was looking for quick access to new markets, including France. The solution was seen as distribution on online marketplaces, which usually enjoy a good reputation among consumers in the respective countries.
However, each marketplace has different technical and catalog requirements, so they were looking for a reliable partner who could help in this area. In this case, Design Bestseller found Lengow to be the most suitable as a central, clear and flexible platform with a large selection of marketplaces, especially French ones.
Solutions from Lengow
After the rapid connection of the Design-Bestseller store system to Lengow, the online store was able to significantly reduce the personnel and communication effort that the integration of a new marketplace usually entails. Several marketplaces were connected quickly and the performance of the products could be tested.
The Average Order Value (AOV) on the connected marketplaces has significantly improved and tests on other channels in other countries are promising. In total, more than 1,000 marketplace orders with a high-value shopping cart were counted.
Geoffroy DicksonOn Lengow, we connect quickly to new channels, particularly marketplaces, and test them with great flexibility. The sales development is strong, and we have already performed some initial testing with the Dutch marketplace, Bol.com, which has shown great promise.
Head of Intern. Business Development, Design-Bestseller.de
Download the full Success Story to learn more about Design Bestseller’s European marketplace strategy with Lengow!
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