The brand Ollygan has sold quality clothing and accessories since 1981. Their target market is assertive men who treat themselves to beautiful items of clothing at reasonable prices.
For 5 years the brand has been working on its digital transformation, launching an omnichannel strategy enhancing its e-commerce website which will rely on its store network.
Discover how Ollygan was able to launch quickly on the marketplace La Redoute, accelerating growth, and increasing profitability with tailor-made support from Lengow’s Professional Services.
The brand wanted to work with Lengow to accelerate its digital transformation. The initial idea was to be able to quickly centralize feeds and optimize acquisition campaigns to gain visibility, but the brand already had development on marketplaces in mind for the future.
Ollygan distributes 1,650 products on Google Shopping and Google Ads. Ollygan uses Devatics to unify stock and on Socloz for online reservations. Recently, the client wanted to launch on sales channels, particularly on the marketplace La Redoute.
To start on La Redoute, the brand called upon Lengow’s Professional Services (PS) department to benefit from tailor-made support and its expertise in this marketplace.
As a result, Ollygan is autonomous in the management of its relationship with the marketplace while benefiting from advice and regular meetings with the PS team to ensure things were progressing and that the integration went smoothly.
The Professional Services team, thanks to its experience with the marketplace, helped the client to avoid some mistakes and save a lot of time in the whole process.
Lengow plays a major role in our digital transformation which started 5 years ago. The support from Professional Services allowed us to quickly take over the platform, be autonomous, and has proven to be quickly profitable.
In only 20 days, thanks to the PS team’s support, Ollygan was able to start distributing its products on La Redoute!
ROI improved quickly. 20 days after the coaching began, the first orders arrived, reinforcing the company’s management of choices and encouraged them to develop further on marketplaces in 2021, with Lengow’s accompaniment.
Discover Ollygan’s success story and how the brand uses Lengow’s platform!
Launch in 20 days of the Ollygan brand on La Redoute thanks to Lengow …Learn more
Your e-commerce library
DECATHLON Italy Case StudyLearn more
Sell on home24Learn more
E-Commerce in 2023: Navigating through the Challenges AheadLearn more
By submitting this form you authorize Lengow to process your data for the purpose of sending you Lengow newsletters . You have the right to access, rectify and delete this data, to oppose its processing, to limit its use, to render it portable and to define the guidelines relating to its fate in the event of death. You can exercise these rights at any time by writing to firstname.lastname@example.org
Amazon is the uncontested world leader in e-commerce. Nevertheless, standing out on Amazon is not easy. Many sellers are present…
A well-thought-out marketplace strategy that has been put through its paces is urgently needed in this increasingly complex environment.
The pandemic has had a profound impact on the way consumers shop, with the trend towards Buy Online, Pick Up…
Inflation has been affecting global economies at an accelerating speed as prices are higher than in the previous decades in…
Running an e-commerce business can feel overwhelming as it requires being agile and having an eye on the recent trends…