As more people buy mobile devices, more mobile shopping will be done.
That’s what is clear when you take a look at the statistics around the world.
In the USA, over a quarter of shopping decisions in stores in 2014 were influenced by searches on mobile devices during or before their store visits, according to a recent Google blog post about Micro-Moments featured below.
.@googledownunder @adwords on #Mcommerce: http://t.co/RAdt6kykxO #Mtail+Google Shopping tips: http://t.co/ynDsaHSXXN pic.twitter.com/37uKHfemly
— Lengow (@lengow) July 28, 2015
In China (a country whose growing ecommerce market has been analyzed several times on the Lengow Blog), mobile is becoming increasingly popular as well: half of the country’s shopping will be done on mobile devices in 2015.
In China, retail sales on mobile devices to hit $334B in '15, up 85% YoY. That's 50% of all its #ecommerce http://t.co/DSEJQ3NalN @eMarketer
— Commerce Cloud (@CommerceCloud) July 30, 2015
In London and other cities, shoppers are visiting UK online retail sites from their mobile devices and buying this way over 50% more than they used to around this time last year.
.@imrgupdate:UK #mcommerce sales up 57% from June 2014 to 2015.See why:http://t.co/EMAIJLDtHK http://t.co/R3upZXHBcY https://t.co/HdBNmZkPF7
— Lengow (@lengow) July 20, 2015
This trend has continued in BRIC countries such as Brazil and India, as explained on the Lengow Blog last year at the end of last year.
Good #UX in #mcommerce is a must.In countries like India/Brazil over 50% of people prefer #mobile shopping.-@lyoko4tw pic.twitter.com/4YbD0RdjY2
— Lengow (@lengow) November 20, 2014
Lengow’s Kamal Chhetri , an expert on online retail in both the United Kingdom and his native India, recently sat down to explain to Lengow Blog readers why mobile is going to change retail in India even more in the near future.
Awesome day at #IRX15 tomorrow last day to meet ecommerce experts from Lengow #Lengow pic.twitter.com/AGtK74VPmN
— KChhetri (@k_kamalchh) March 25, 2015
Via @laurenthaug Revue(http://t.co/7xrhxkUtDu):Flipkart is going 100% mobile! More #mtail info:http://t.co/R3upZXHBcY pic.twitter.com/xSS5kDJ36A
— Lengow (@lengow) May 12, 2015
“Ecommerce is booming in India; nowadays most big e-commerce companies are going mobile.Around 41% of Indian ecommerce sales are from mobile. As many who follow updates from industry leaders noticed recently, one of my country’s big online retail success stories, Flipkart, will soon sell products exclusively through a mobile app.What is amazing is this change isn’t happening only in larger cities like Delhi or Mumbai. Even in places like my hometown Alipurduar, I have seen many people using their phones to shop online,” said Chhetri.
#iBeacon=future of retail.-@antlavant #semrushlive@bemyapp star @hiyahiyao knows #beacon well http://t.co/f4xgxksjfp pic.twitter.com/s8P37AjqFm
— Lengow (@lengow) July 29, 2015
How http://t.co/FP0Eczikyo(@Dealabs)uncovers unique retail deals http://t.co/YwoInR2Whf Via @lengow_UK Blog #gooddeal pic.twitter.com/IHAH5Ug9iq
— Lengow (@lengow) July 24, 2015
As in any industry, things will continue to change as new technologies and practices are being invented constantly. What is in style now may not be a year from now.
To keep up with the latest mobile news, Lengow Blog readers should take a look at the newest State of Mobile Commerce Report for the second quarter of 2015, released just weeks ago. It was compiled by digital expert Brian Solis and Lengow partner Criteo and explains in detail why mobile won’t be going away anytime soon.
#LengowHub Member @Criteo (http://t.co/klGDDqASZu) has new #mobile insights http://t.co/VfuvTeCQUu Via @briansolis https://t.co/NZ0bj2f0yY
— Lengow (@lengow) July 7, 2015
Related: Learn how to find mobile shoppers more easily with Google Shopping thanks to Lengow’s whitepaper.
Give'#GoogleShopping on Lengow' a spin to reach mobile shoppers(details:Page 55 of whitepaper http://t.co/qXDhJvpT6t) pic.twitter.com/IpLYdMCRHy
— Lengow (@lengow) January 21, 2015
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