Success Story | How Miliboo developed its marketplace activity

Written by Naomi Botting

13/10/20

Created in 2005, Miliboo is a major player in the design of “trendy”, modular and customisable furniture, selling its products online with the guarantee products are shipped within 24 to 72 hours in France. More than 2,500 items are sold mainly on its website www.miliboo.com, but also in two “Milibootik” physical sales outlets located in Paris and Lyon. The company offers complete ranges of furniture for the whole house. Find out how the brand has developed its growth in different countries via marketplaces while enabling its business teams to become autonomous in the management and optimisation of feeds.

Miliboo has been working with Lengow since 2010 to manage marketplaces. With the objective of developing business volume and visibility by rapidly accessing new distribution channels in both France and Europe, Miliboo naturally turned to Lengow. Quick access to numerous marketplaces and the optimisation of content has strongly contributed to the development of its online activity and to the improvement of conversion.

The integration time of a new partner is reduced. Lengow is often among the first to integrate new partners that are relevant to our business in different markets. All this allows us to be more responsive. The integration of strategic partners as soon as they are launched is a great asset for us. Miliboo has a high rate of product renewal and a large catalogue which can sometimes be difficult to put online.

Émilie Gadal

MARKETPLACE MANAGER – MILIBOO

With a multitude of references sold both offline and online, putting them online could sometimes be complex. In addition to the technical autonomy allowed by the platform, Miliboo also uses Lengow to segment its product catalogue and adapt to the specific codes of each marketplace.

Each marketing channel has specificities in terms of the different fields and product information required. Lengow is a real time saver helping us adapt our source stream quickly to their requirements.

Émilie Gadal

MARKETPLACE MANAGER – MILIBOO

The challenge for Miliboo is now to support its growth and reputation in Germany, Spain and Italy thanks to marketplaces… and Lengow!

Find out more about the digital strategy of this major player in the design and sale of stylish furniture online. And be inspired by their success!

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Naomi Botting

Field Marketing Specialist

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