Success Story | Ollygan thrives on La Redoute with tailor-made support from Lengow
05/01/21
3'
The brand Ollygan has sold quality clothing and accessories since 1981. Their target market is assertive men who treat themselves to beautiful items of clothing at reasonable prices.
For 5 years the brand has been working on its digital transformation, launching an omnichannel strategy enhancing its e-commerce website which will rely on its store network.
Discover how Ollygan was able to launch quickly on La Redoute, accelerating growth, and increasing profitability with tailor-made support from Lengow’s Professional Services.
The brand wanted to work with Lengow to accelerate its digital transformation. The initial idea was to be able to quickly centralize feeds and optimize acquisition campaigns to gain visibility, but the brand already had development on marketplaces in mind for the future.
Ollygan distributes 1,650 products on Google Shopping and Google Ads. Ollygan uses Devatics to unify stock and on Socloz for online reservations. Recently, the client wanted to launch on sales channels, particularly on the marketplace La Redoute.
To start on La Redoute, the brand called upon Lengow’s Professional Services (PS) department to benefit from tailor-made support and its expertise in this marketplace.
As a result, Ollygan is autonomous in the management of its relationship with the marketplace while benefiting from advice and regular meetings with the PS team to ensure things were progressing and that the integration went smoothly.
The Professional Services team, thanks to its experience with the marketplace, helped the client to avoid some mistakes and save a lot of time in the whole process.
Thomas GragnicLengow plays a major role in our digital transformation which started 5 years ago. The support from Professional Services allowed us to quickly take over the platform, be autonomous, and has proven to be quickly profitable.
Digital Manager
In only 20 days, thanks to the PS team’s support, Ollygan was able to start distributing its products on La Redoute!
ROI improved quickly. 20 days after the coaching began, the first orders arrived, reinforcing the company’s management of choices and encouraged them to develop further on marketplaces in 2021, with Lengow’s accompaniment.
Discover Ollygan’s success story and how the brand uses Lengow’s platform!
Ollygan case study
Launch in 20 days of the Ollygan brand on La Redoute thanks to Lengow …
Learn moreYour e-commerce library
Clarins Case Study
Learn moreSell more with Google Shopping
Learn moreSuccessfully develop internationally with marketplaces
Learn moreTrending Posts
Marketing channels & marketplaces
Have you thought about integrating UGC into your social media ads?
Are you tired of the same old product on a white background appearing in your social media ads? Are you…
09/12/21
5'
E-commerce ecosystem
Live Commerce: the advantages of Live Shopping for your e-commerce strategy
Live commerce is a popular and innovative sales technique. Seeing increasing success in the UK and across Europe. How can…
26/11/21
5'
Features & updates
Lengow 2021 Wrapped – Key highlights on our platform in 2021
At Lengow, we’ve been busy ensuring you have all you need to power your e-commerce strategy and boost your sales.…
21/12/21
6'
Marketing channels & marketplaces
The impact of Netflix on e-commerce sales, particularly on marketplaces
Year after year, the streaming platform continually breaks audience records, with globally successful series that remain memorable, such as The…
02/12/21
5'
Product feed manager
Brands: Why and how to start automating your content syndication?
In this article you will discover everything you need to know about content syndication: definition, advantages and implementation!
24/09/21
4'