14/03/17
3'
According to a Vendasta infographic, 92% of consumers now read online reviews. An essential part of the shopping process, they can be real dealbreakers for sales on your ecommerce site.
Today there are two categories of customer reviews – reviews and rating systems. With reviews, the customer is simply free to talk about their shopping experience. Rating systems assign a score, for example in the form of stars or average ratings.
With the opportunity to express themselves freely and being often considered objective, customer opinions are important to shoppers. For retailers, however, this system can be difficult. There is always, of course, the fear of someone posting a negative comment. However, it’s worth noting that negative opinions are often beneficial as they provide credibility and accuracy. The aforementioned Vendasta infographic says that 95% of consumers suspect censorship or faked reviews if they don’t see any bad scores. Having some criticism on your site is therefore not necessarily a disadvantage – all you need to do is show a positive attitude despite them. Respond to reviews to show them that you care about their satisfaction, and if complaints about an unsatisfactory product persist, delete it from your product catalogue. Also, do not use fake reviews. These are often easy to spot and will ruin your credibility.
Customer reviews have an important impact on sales – reviews of 50 or more per product can mean a 4.6% increase in conversion rate, and 51% of consumers will choose to shop at a local business if it has positive reviews.
There’s a strong correlation between reviews and sales. Products with positive opinions are definitely more popular – 42% of sites with customer reviews experienced an increase in the average value of orders.
According to Econsultancy, the products with customer reviews benefit from an increased click through rate of 10-12%. They can also improve SEO as they enrich your content both in terms of quality and diversity.
Social networks are no longer a new phenomenon, and are now an essential part of your marketing strategy. Facebook is still top of the rankings, with more users than Instagram, Pinterest, and Twitter combined. Therefore, it’s a good idea to add the “reviews” tab on your Facebook page, which will increase the reach of your Facebook presence and impact your business sales.
Bazaarvoice allows you to simply collect the opinions of your consumers, to answer them, and thus to develop your business.
PowerReviews works with more than 1,000 global brands and retailers to generate and syndicate reviews to drive traffic, increase sales, and create actionable insights.
Trusted shops, facilitates the set up of certification labels, money-back guarantees and feedback platforms on your online shop.
Your e-commerce library
E-commerce for Retailers
Learn moreE-commerce for Brands
Learn moreL'Oréal Luxe Success Story
Learn moreBy submitting this form you authorize Lengow to process your data for the purpose of sending you Lengow newsletters . You have the right to access, rectify and delete this data, to oppose its processing, to limit its use, to render it portable and to define the guidelines relating to its fate in the event of death. You can exercise these rights at any time by writing to dpo@lengow.com
Marketing channels
Gen Z online shopping is transforming the digital marketplace, setting trends that redefine what it means to engage with brands…
16/04/24
9'
Marketplaces
The e-commerce scene is a vibrant mix of marketplaces in Europe. These aren't just websites; they're bustling hubs where millions…
08/12/23
7'
Marketplaces
Zalando, one of Europe’s leading fashion marketplaces, continues to raise the bar with its advanced logistics and fulfillment programs. After…
12/12/24
4'
Marketplaces
What is the most important thing for marketplace sellers? Exactly, the Buy Box! If you don't have the Buy Box…
02/04/24
10'
Marketplaces
Emerging under the vast umbrella of PDD Holdings Inc., Temu has skyrocketed in popularity as a shopping sensation from China…
17/08/23
5'