Contrary to mass marketing, the consumer’s buying process now aims to be a unified, fun and, above all, personalised experience. Personalisation must be part of the consumer’s online shopping journey in order to offer them a unique experience. Starting from a report produced by Qubit, find out what consumers expect, the adopted techniques and the benefits for marketing teams.
Qubit, a company specialising in real-time personalisation marketing, analysed more than 2 billion client processes and 120 million purchases before publishing its results.
This study shows that almost three quarters of online shoppers carry out the majority of the purchases on a maximum of five e-commerce sites. This loyalty remains limited however, because 81% of those asked said they would give up on their favourite sites for other sites offering a more enjoyable and personalised shopping experience.
Moreover, half of those who participated in the study admit to liking receiving product recommendations based on their interests and preferences. 49% were happy to give information of their preferences to get a better shopping experience on e-commerce sites. Therefore, price is not the only determining factor anymore in the act of purchasing, but is still part of the personalisation process given that 81% of those surveyed want to receive targeted promotions based on their interests.
Given the increasing demand for personalised offers, marketing teams are slowly integrating this technique in their acquisition strategies as well as for creating loyalty. So much so that 74% have already seen a rise in sales and in client loyalty.
For this, Qubit have identified 5 personalisation and optimisation messages that have been proven to work; to increase the rate of transformation of your online shop:
If these techniques prove to be effective, they must be used wisely so that you do not over-saturate your clients.
A study carried out by McKinsey & Company called “Marketing’s holy grail: Digital personalisation at scale” (November 2016) reveals that personalisation can reduce acquisition prices by 50%, increase revenue by 5 to 15% and the profit on marketing expenditures by 10 to 30%. Therefore, personalised experiences are three times more likely to contribute to a rise in revenue by visitor than the experiences that are not personalised.
By submitting this form you authorize Lengow to process your data for the purpose of sending you Lengow newsletters . You have the right to access, rectify and delete this data, to oppose its processing, to limit its use, to render it portable and to define the guidelines relating to its fate in the event of death. You can exercise these rights at any time by writing to firstname.lastname@example.org
We've outlined eight steps that you, as an ecommerce or marketplace manager must understand and implement to cut through the…
Emerging under the vast umbrella of PDD Holdings Inc., Temu has skyrocketed in popularity as a shopping sensation from China…
The rise of Generative AI has transformed many industries, including e-commerce. With the ability to generate new content such as…
As we witness the growth of e-commerce, a concurrent evolution is unfolding - the rise of niche marketplaces. These specialized…
In today's fast-paced digital world, e-commerce companies are constantly seeking new and innovative ways to improve their online advertising efforts.…