Discover our interview with Dictanova, one of the start-ups in the Octopus incubator!


In February, Team Lengow welcomed the Dictanova team to the Octopus incubator in our Nantes office. Fabien Poulard, co-founder of the start-up, presented his business to the Nantes Lengowiens during one of Lengow’s masterclasses. We thought you would like to meet them too.


Fabien, could you introduce Dictanova?

Dictanova is a software that analyses customer experience.

We offer a simple tool which centralises responses to satisfaction surveys and data from a client’s CRM. Our software lets users go beyond satisfaction scores, as it analyses client content verbatim: clients’ feelings, expectations, needs…

These verbatims hold precious clues to customer experience, and these clues are automatically extracted and contextualised: sorted, filtered, compared. On the back of this information, our users can make the best decisions thanks to comprehensive customer experience feedback.

How does your start-up help online retailers improve their activity?

We help retailers better their customer knowledge by identifying what improves customer satisfaction, and what makes it worse. The analysis is all the more efficient as it can be done at different levels: by client segment, by shop, by time period… This thorough customer satisfaction management improves the relationship between a customer and retailer and thus customer loyalty.

An interesting side-effect: by sharing customer opinion with all levels of a business, it will be easier to establish a ‘client-centric’ company.

Why did you want to join the Lengow incubator?

Since our company’s genesis we have wanted to join an ecosystem, so we are members of several networks and societies (Atlantic 2.0, Réseau Entreprendre, Atlanpole Entreprises, Pôle Images & Réseaux…).

The Octopus Incubator was a great opportunity for us to set up in the new offices and to share our experience with start-ups at various stages of development. What’s more, the proximity with Lengow will allow us to benefit from their experience and expertise in a range of different areas.

What are your plans for the future?

We raised funds at the start of the year, which means we are further along in the process of implementing our development plan than we thought we would be.

Of course, we are continuing to develop our product, and are building our commercial team to help make our development quicker. We will also be at the next ‘Stratégie Clients’ expo in Paris (Porte de Versailles) from 12th to 14th April.

How would you sum up your start-up in one sentence?

We are a customer experience analytical software. 🙂

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Lucy Bayley

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