Ecommerce 2012 ended with a record-breaking Boxing Day!


2012 was a great year for ecommerce in the United-Kingdom and ended on a high note with a record-breaking Boxing Day! UK consumers spent 14m hours online and made 113m visits to e-shops on the 26th of December, which represents an increase of 17% from 2011. Online sales on that day increased by 44.95% compared to 2011*. The festive period has been very successful for e-commerce with unprecedented increases in audience on Christmas Eve (84m visits, which is an 86% increase compared to 2011) and Christmas Day (107m visits, 71% more compared with the 25th of December 2011). “Experian Hitwise’s stats show that early discounting was one of the key reasons for the increase in visits online, with one in every 125 searches conducted in the UK including the word ‘sale’ or ‘sales’ ”, explains David Moth in a report on Econsultancy. Such amazing stats have never been seen before over the Christmas sales period and are surely a sign of great things to come for the ecommerce market in 2013. Lengow supports you in the development of your ecommerce activity and in the preparation of a strong online marketing strategy for 2013. Contact Lengow UK team at for further information. *Source: Experian Hitwise

Mickael Froger

CEO @ lengow

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