As the last few weeks have shown, retailers with a network of stores need to generate (qualified!) traffic in stores, capitalize on their most active customers and capture new audiences more than ever.
Online and offline complement each other well: The advertising offers from leading companies such as Google, Facebook or Criteo prove it and have been further developed in this direction. More importantly, customers are increasingly impatient, expecting brands and retailers to be omnichannel.
To accompany this movement, Lengow announces the launch of a unique offer allowing brands to distribute their product catalogue, in combination with inventory and price information for each of their stores, to the omnichannel offers proposed by Google (Local Inventory Ads), Facebook (Dynamic Ads for Retail) and Criteo.
To make it easy to adopt local ads and to help a retail industry affected by the crisis to activate campaigns quickly, this offer is free on Lengow in 2020.
Brands and retailers who take advantage of this offer also benefit from Lengow’s expertise with large retail networks across Europe and from the latest advances in the platform for managing this “local” data (additional data sources, ERP and cloud database connections, dynamic catalogue updates and segmentation, etc.). The result is the complete autonomy of the marketing teams in activating these campaigns with minimal involvement of the technical teams.
Brands and retailers interested in this offer, contact us now to find out how it works… Get your local ads activated ahead of a holiday season that promises to be more decisive than ever!
Your e-commerce library
By submitting this form you authorize Lengow to process your data for the purpose of sending you Lengow newsletters . You have the right to access, rectify and delete this data, to oppose its processing, to limit its use, to render it portable and to define the guidelines relating to its fate in the event of death. You can exercise these rights at any time by writing to firstname.lastname@example.org
We now live in the Commerce Everywhere era. Purchases can be made anywhere and at any time - and an…
These days, consumers have numerous platforms at their fingertips (e-commerce sites, marketplaces, mobile apps with integrated sales solutions) for buying…
E-commerce in Europe
Brexit means exporting goods to sell online through European marketplaces has become a whole lot more complicated. So, how do…
The e-commerce ecosystem knows no boundaries. Within the EU, retailers have seen record growth in cross-border online sales, led by…
Previously, football clubs business models were based on sponsorship, TV rights and ticket sales. This model has now evolved with…