As the last few weeks have shown, retailers with a network of stores need to generate (qualified!) traffic in stores, capitalize on their most active customers and capture new audiences more than ever.
Online and offline complement each other well: The advertising offers from leading companies such as Google, Facebook or Criteo prove it and have been further developed in this direction. More importantly, customers are increasingly impatient, expecting brands and retailers to be omnichannel.
To accompany this movement, Lengow announces the launch of a unique offer allowing brands to distribute their product catalogue, in combination with inventory and price information for each of their stores, to the omnichannel offers proposed by Google (Local Inventory Ads), Facebook (Dynamic Ads for Retail) and Criteo.
To make it easy to adopt local ads and to help a retail industry affected by the crisis to activate campaigns quickly, this offer is free on Lengow in 2020.
Brands and retailers who take advantage of this offer also benefit from Lengow’s expertise with large retail networks across Europe and from the latest advances in the platform for managing this “local” data (additional data sources, ERP and cloud database connections, dynamic catalogue updates and segmentation, etc.). The result is the complete autonomy of the marketing teams in activating these campaigns with minimal involvement of the technical teams.
Brands and retailers interested in this offer, contact us now to find out how it works… Get your local ads activated ahead of a holiday season that promises to be more decisive than ever!
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