TikTok, a video-sharing app owned by ByteDance, has become an indispensable marketing tool for many e-commerce businesses.
Why? The reason is simple: With more than a billion users globally each month, it gives online merchants the opportunity to reach new audiences and increase their sales. In order to achieve these goals yourself, you need to ensure your TikTok product feed is always complete and optimised to generate, among others, successful Dynamic Showcase Ads (DSA).
Find out everything about this platform-specific product data feed in this article and what good practices you should follow to beat your competition.
A TikTok product feed is a document that contains the product data that will be displayed on TikTok ads. Since each online platform (marketplaces, social media etc.) has its own requirements TikTok is no different and recommends using 36 product parameters, from which 9 are mandatory.
|Sku_id||Unique ID for the product, such as the SKU.||jeans_item_123|
|Title||Name of the item and further information.||Skinny Jeans (For Women)|
|Description||A short description of the item.||Made for all sizes and styles.|
|Availability||The current availability of the item in your store.||in stock|
|Condition||The current condition of the item.||new|
|Price||Cost and currency of the product.||9.99 EUR|
|Link||URL of the specific product page where people can buy the item on your website.||https://www.example.com/skinny-jeans|
|Image_link||URL of the image used in your ad. All images should be in JPG or PNG format.||https://www.tiktok.com/skinny_jeans_image_001.jpg|
|Brand||Brand name of the item.||Levi’s|
The product attributes required for your TikTok ads should be stored in either one of the following file formats:
If you followed the previous steps correctly, your product feed must be ready to be uploaded on TikTok.
However, there are two ways you can do this:
The least recommended option and the most complicated and time-consuming one involves uploading the product feed manually on TikTok Ads Manager.
The detailed step-by-step instructions you should follow without a product feed management software are:
Create a catalog
Review the Catalogue Template
Add products to a catalogue
Create Product Sets (Groups of Products to create easier product campaigns)
Catalog Rule Management (Update Product Information)
For more information, please make sure to visit TikTok’s Business Help Center here.
After going through the last steps you might have felt overwhelmed by all the “clicks” needed in order to effectively create a TikTok ad campaign.
To easily distribute your desired products across several channels, like TikTok, you should work with a product feed management system that can automate the process, saving you time and headaches, and connecting the products directly to your TikTok account.
Below we explain to you in 9 easy steps how to upload a product feed on TikTok using Lengow:
Now that your TikTok catalogue has been launched, make sure to:
Many brands and retailers don’t think twice when it comes to choosing a feed management tool to automate their marketing activities. One of those merchants is Pimkie.
In order to easily promote 2,000 products on TikTok, Pimkie chose Lengow and became the first brand in France to publish Dynamic Product Ads on TikTok.
Find out more about Pimkie’s success story below!
Successful launch of Pimkie on TikTok Dynamic Product Ads with Lengow …Learn more
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