At the start of this year, Lengow was awarded ‘Bronze Partner Status’ by the bol.com marketplace, cementing our partnership. Counting 12 million clients in the Netherlands and Belgium, bol.com can be considered the region’s largest domestic marketplace.* Laurent Deckx, Senior Business Development Manager for France at bol.com, presents the marketplace and gives his exclusive tips to increase sales on their platform.
Hi, yes, of course! I’ve been working at bol.com for nearly three years. I started out as Market Manager for Electronics, then as of 2021 became the Business Development Manager for France. My aim is to select a small number of high-quality French sellers to expand our line of products and improve prices for our 12 million customers. Each country (Germany, Spain and other European countries) has its own Business Development Manager with the same aims as mine for their particular market.
bol.com is the largest domestic marketplace in the Netherlands and Belgium, with more than 34 million products, most of which are from non-food categories. These include fast-moving consumer goods, books, household appliances and high-tech products, home and garden items, fashion etc. We have 12 million customers, 140 million monthly visitors and 47,000 active sellers on our marketplace. We are the major stakeholder in our market, with a domestic market penetration of more than 60%.** But what makes us stand out is the personalised service we offer to both our customers and sellers, with account managers, individual growth plans, and more. And we don’t charge registration or subscription fees.
We are a domestic marketplace with domestic consumers, and local expertise is very important to us. At the same time, so we can offer our customers a complete and competitive range of products, we aim to partner with a few select quality European sellers from beyond Belgium and the Netherlands. So there is a small selection of ‘international’ sellers. For this reason, those sellers who wish to join our platform must meet certain requirements, which are:
Increase your visibility and sales on bol.com with Lengow Through this…Learn more
* Source: RetailX, drawing on data from Eurostat, 2021
** Source: Analysis by Consultancy.nl, Nederlands Online Bereik Onderzoek (NOBO), SVDJ, Similarweb, 2020
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