Product ratings for PLAs in Google Shopping, what do you need to know?
14/08/14
2'
Product ratings can be a critical factor for helping convert visitors into buyers. To help visitors make purchase decisions and easily find appropriate information when looking at a product, Google has launched product ratings for Product Listing Ads (PLA).
Launched in the United States a while ago, PLA product ratings take the usual form of the 5 yellow (or grey) star rating system with the number of reviews in brackets. The displayed rating represents the average score of product reviews from multiple sources including online retailers, aggregators, editorial sites, etc.
Google believes that including a product’s rating will help Google Shopping visitors to choose the right product and also help merchants to attract the right customers for their PLA. In tests, product ratings also helped the increase click-through-rates of product listing ads.
How to make the most of product ratings for PLAs?
Currently PLAs displaying product ratings are only available in the US for merchants who choose to share their data with Google. This can be done directly through Google or through one of their approved third party aggregators including Bazaarvoice, Ekomi, Feefo, PowerReviews, Reevoo, Reseller Ratings, Shopper Approved and Viewpoints.
Google is giving e-sellers until the end of October 2014 to test and put in order their product rating data. After then, ratings will be posted on all PLAs where rating data is provided and when the merchant has enabled this option in their settings.
How to enable your product review:
If you want to activate product ratings for your Product Listing Ads, you will need to firstly need to send Google your product ratings using the product ratings form. During the launch phase, Google is expecting lots of request, so may not get back to you straight away.
In the coming months, the product ratings will be gradually extended to other countries. However, if you wish to unsubscribe from this service, Google has already made a form to do so.
Note: If you want to activate the product ratings for your PLAs on your own (without using a specialised service), this page explains how to properly format your product review feeds.
source : searchenginewatch.com
Your e-commerce library
Cross-border ecommerce infographics
Learn morePimkie Case Study
Learn moreNespresso Case Study
Learn moreSign up for our newsletter
By submitting this form you authorize Lengow to process your data for the purpose of sending you Lengow newsletters . You have the right to access, rectify and delete this data, to oppose its processing, to limit its use, to render it portable and to define the guidelines relating to its fate in the event of death. You can exercise these rights at any time by writing to dpo@lengow.com
Trending Posts
E-commerce ecosystem
Commerce Everywhere needs Digital Shelf Analytics 2.0
We now live in the Commerce Everywhere era. Purchases can be made anywhere and at any time - and an…
09/06/22
6'
E-commerce ecosystem
How to implement a successful multichannel marketing strategy
These days, consumers have numerous platforms at their fingertips (e-commerce sites, marketplaces, mobile apps with integrated sales solutions) for buying…
27/04/22
5'
E-commerce in Europe
How do UK domiciled brands and retailers sell on European marketplaces?
Brexit means exporting goods to sell online through European marketplaces has become a whole lot more complicated. So, how do…
21/04/22
5'
E-commerce ecosystem
Marketplaces: Essential levers for internationalisation?
The e-commerce ecosystem knows no boundaries. Within the EU, retailers have seen record growth in cross-border online sales, led by…
23/02/22
6'
E-commerce ecosystem
E-commerce and football clubs: a win-win situation?
Previously, football clubs business models were based on sponsorship, TV rights and ticket sales. This model has now evolved with…
15/02/22
5'