White paper: Succeed on Google Shopping

With its shopping platform, Google now stands out in the international e-commerce landscape. To be sure of success on Google…


Automate your ad updates with AdWords

In a previous article, we showed you how to automate your stock management by using a Lengow feed and an…


Automate your stock management on AdWords

Once you start using Adwords Campaigns, managing them can prove time consuming, especially when your ads’ price and stock information…


Optimise your Google Shopping ads on mobile

Although principally targeted to desktop users, Google Shopping campaigns can also have mobile potential. In this article, we take a…


Google Shopping’s New GTIN Requirements

Updated April 8th 2016 Several months ago, we told you about updates concerning Google Shopping's Product Inventory. Now, there is…


Discover Google Shopping’s latest developments

Learn all about Google Shopping’s 2015 developments and start preparing for next year. Explore our updated Google Shopping White Paper,…


Google Shopping poises for September update

Google Shopping is a channel for selling products that has been been recommended by industry experts like Lengow CEO Mickael…


Google predicts mobile commerce’s continued growth in 2015

A plethora of statistics last year pointed out how a growing number of people around the world are using their…


15 compulsory attributes for selling on Google Shopping

In order to sell on Google Shopping, online merchants must understand the attributes that correspond to their products, so that…


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