Dmexco (Digital Marketing Exposition Conference) is one of the premier marketing conferences in Europe. It’s where you can find information about wide ranges of the industry: from digital to mobile to social media…and more.
The Lengow team has been attending for years and this year’s edition between September 16 and 17 will once again be interesting thanks to the presence of some special guests.
Among them is Socialbakers, whose CEO and Founder Jan Rezab will be appearing as a speaker.
The Socialbakers team will be at Hall 6, F 031a – G 030a (see more details on their website) to showcase its Social Command Center and show Dmexco attendees how to take their social media analytics to another level. They’ve already showed an example of how it works recently and at last year’s edition, which Lengow was also present at.
No, it's not a Star Trek rerun, it's our Command Center. Not too shabby. Still time; stop by, say hi. #Dmexco http://t.co/n3FEDf97PI
— Emplifi (@emplifi_io) September 11, 2014
Even if you can’t attend Dmexco, you can always benefit from Socialbakers’ free insights on leading social media networks in Germany and other countries.
— Lengow (@lengow) August 12, 2015
— Lengow (@lengow) August 5, 2015
Munich native and Lengow DACH Country Manager Stefan Bernauer (pictured in the tweet below on the right), who recently presented an overview of online retail in Germany before accepting a Best in eCommerce award, said Facebook is a key platform when it comes to reaching certain demographics in his native country.
“Facebook Product Ads are working very well in Germany. That is because the market is there and the customer target is getting younger; using social commerce marketing tools like Facebook Product Ads will continue to be a great fit going forward for merchants who want to sell in Germany,” said Bernauer.
Imke Müller-Wallraf, a native of Wuppertal who tweets retail insights in German from the @Lengow_DACH account on Twitter says there is plenty of room for e-merchants on Facebook.
“Not surprisingly, the most visited social media platform in Germany is Facebook. We have, according to Statista’s 2015 research, over 26 million users on the network. Looking at those numbers, undoubtedly there is a huge opportunity for ecommerce merchants to improve their performance and conversion rates and reach their target audiences based on their location, age, interests and other criteria for example by using Facebook Product Ads,” said Müller-Wallraf.
“Recent statistics by Nanigans (Nanigans Global Facebook Advertising Benchmark Report Q2/2015) showed that the click rates have been growing by 195% for ecommerce businesses placing ads on Facebook. In addition, CPC prices have decreased 35% for ecommerce businesses using Facebook Ads compared to last year. Less costs and more efficiency for ecommerce merchants: looks like a bright future ahead!”
Lengow Marketing and Partnerships Director Frédéric Clément also looks forward to another Dmexco after attending it the past two years. He calls it the ultimate marketing and retail conference in Europe “where you can find companies traveling all the way from the United States.”
— fred @Lengow (@monsieurfred) September 11, 2014
— Lengow (@lengow) June 2, 2015
By submitting this form you authorize Lengow to process your data for the purpose of sending you Lengow newsletters . You have the right to access, rectify and delete this data, to oppose its processing, to limit its use, to render it portable and to define the guidelines relating to its fate in the event of death. You can exercise these rights at any time by writing to firstname.lastname@example.org
We've outlined eight steps that you, as an ecommerce or marketplace manager must understand and implement to cut through the…
Emerging under the vast umbrella of PDD Holdings Inc., Temu has skyrocketed in popularity as a shopping sensation from China…
The rise of Generative AI has transformed many industries, including e-commerce. With the ability to generate new content such as…
As we witness the growth of e-commerce, a concurrent evolution is unfolding - the rise of niche marketplaces. These specialized…
In today's fast-paced digital world, e-commerce companies are constantly seeking new and innovative ways to improve their online advertising efforts.…